Friday 23 November 2012

Breaking news from Brand Republic - Arsenal, Future, Sainsbury's, Trading Places, ABCs

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Latest news
Arsenal poised to sign £20m-a-year shirt sponsorship deal with Emirates
Arsenal poised to sign £20m-a-year shirt sponsorship deal with Emirates
by Ben Bold
23 November 2012, 10:10AM
Arsenal Football Club is expected to today announce the renewal of its shirt sponsorship by airline Emirates, in a deal worth more than double the current £100m 10-year package that expires at the end of next season.
Future digital revenues steer results back to black
Future digital revenues steer results back to black
by Nick Batten
23 November 2012, 09:09AM
Future publishing has returned to the black, reporting a £1.1m profit in its financial year, compared to a £18m loss the year before, boosted by a 30% jump in digital revenues.
Sainsbury's 'not afraid' to use data in marketing
Sainsbury's 'not afraid' to use data in marketing
by Matthew Chapman
22 November 2012, 01:06PM
Sainsbury's marketing director Sarah Warby said the supermarket was not "afraid" to use its data for marketing as it identifies changing shopping habits.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Sarah Shearman
23 November 2012, 08:49AM
Tim Hipperson, G2 Joshua's group chief executive, departs, Mondelez promotes its lead UK coffee marketer, Peter Seymour and Mike Moran joins Arena Media in this week's people moves.
Telegraph, Guardian and Indy are big winners in October
Telegraph, Guardian and Indy are big winners in October
by
22 November 2012, 02:58PM
The Telegraph, Guardian and Independent websites were three of the big winners in October, with all three titles registering around a 10% uplift in monthly users, according to the latest round of digital Audit Bureau of Circulations (ABC) figures.
Thinkbox wins Grand Prix at MRG Awards
Thinkbox wins Grand Prix at MRG Awards
by Arif Durrani
23 November 2012, 08:30AM
Thinkbox, the marketing body for commercial TV, picked up the Grand Prix at the 2012 Media Research Group (MRG) Awards for its research into multi-screening: 'Screen Life: the view from the sofa', last week.
Arena Media hires Mike Moran as interim commercial director
Arena Media hires Mike Moran as interim commercial director
by Maisie McCabe
22 November 2012, 10:39AM
Mike Moran, the former managing director of CBS Outdoor and Toyota commercial director, has joined Arena Media as its interim commercial director ahead of the departure of Pippa Glucklich.
Daily Diary - Campaign Media Awards 2012 in pictures
Daily Diary - Campaign Media Awards 2012 in pictures
by
22 November 2012, 03:30PM
Last night the crème de la crème of Media land gathered to laugh, cheer and drink at this year's Campaign Media Awards. And they did just that.
Twickenham to be 'most technologically advanced' stadium in Europe
Twickenham to be 'most technologically advanced' stadium in Europe
by Ben Bold
23 November 2012, 08:00AM
The Rugby Football Union has signed a partnership with sports sponsorship firm Sports Revolution to make Twickenham the most digitally advanced stadium in Europe.
Promotion: How will consumer privacy change marketing in 2013?
Learn how effective privacy can help engage visitors and drive conversions whilst still ensuring compliance. To secure your free place to this webcast, streaming live on 27th November, click here
 
Opinion
Think BR: When acronyms get in the way of valuable relationships
Think BR: When acronyms get in the way of valuable relationships
by Oliver Spalding
23 November 2012, 08:00AM
CRM is evolving fast; we need to think differently about how things work in the digital age, writes Oliver Spalding, head of customer strategy, LBi.
Think BR: Will we watch local TV?
Think BR: Will we watch local TV?
by David Howard
23 November 2012, 08:00AM
Local TV channels are a big opportunity for brand advertisers, writes David Howard, head of planning, Fold 7.
Intelligence
Apple's lead comes under threat
Apple's lead comes under threat
by Kim Benjamin
23 November 2012, 08:30AM
It revived the market with the iPad, but can it fend off challenger tablet brands?
Which bread brand is most prominent online? Brand barometer
Which bread brand is most prominent online? Brand barometer
by Gemma Charles
23 November 2012, 08:30AM
Warburtons is the most prominent, with Kingsmill in second place.
Also in the news
Evea sees big opportunities on the big screen
by , 22 November 2012, 08:00AM
Future readies Tech interactive digital magazine
by Nick Batten, 22 November 2012, 12:03PM
Argos readies Shazam-enabled TV ad to boost mobile sales
by Sarah Shearman, 23 November 2012, 09:41AM
Latest Blog Entries
P&G focus marketing on mobile QR codes
Chris J Reed, 23 November 2012
Evolution not revolution
Tara Beard-Knowland, 22 November 2012
Baddest shoes
Greg Taylor, 22 November 2012
Radio turns 90 but are young people tuning in or dropping out?
John Carroll, 22 November 2012
Friendly ITV aims for the heart of popular culture in 2013
Arif Durrani, 21 November 2012
Fat-blocking cola
Greg Taylor, 21 November 2012
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