| | | | Why can't we carry brand tone of voice into social spaces? | | 15 November 2012, 10:54AM |  The Condescending Corporate Brand Page on Facebook has given us all the chance to chuckle at ourselves self-depreciatively in recent weeks. And while not every post appearing on there is necessarily 'condescending', the page has undoubtedly shone a light on an issue that's seriously troubling the industry - why on earth do so many brands continue to talk to their Facebook fans and Twitter followers as if they're a bunch of illiterate eight year olds?
| | | | Is the naming and shaming of Twitter trolls alright? | | 15 November 2012, 10:35AM |  Social media shaming. We’ve all seen it. The crowd piles into an unsuspecting celebrity, or sometimes a mere mortal, telling them what they have done is wrong, why it’s wrong, and just how awful a person they are for saying it. There are, frankly, too many examples of such things to start naming them here, and many interesting people have given up online services as they simply can’t be bothered dealing with it anymore.
| | | | Six assumptions preventing organisational success | | 15 November 2012, 9:30AM |  I’ve got good news and bad news. The good news is that there is one thing you can predict with absolute certainty, and it is that change happens. If you’re of the mindset that change is un-welcome, the bad news is that today is the slowest pace of change we’ll ever experience. After all, change is the enemy of the competent and the crack cocaine of the innovative. Within this environment of constant change, it’s hard to single out one particular trend that is having the highest impact on business and marketing today.
| | | | P&G see the power of the QR code | | 15 November 2012, 3:30AM |  P&G don't do things by half. They are loading all their print ads with QR codes to both create awareness, educate and drive M Commerce in the US. The "Have you tried this yet?" campaign centred around brands like Secret, Pantene and Gillette is a new and aggressive move into the mobile space for P&G.
| | | | Fuelled by GIFs Tumblr sets its sights on major UK advertisers | | 14 November 2012, 3:48PM |  Tumblr is aiming to follow in the footsteps of Facebook, YouTube and Twitter with an attempt to attract UK brands, and make more money from the site. The five-year-old blogging platform, has signed up We Are Social, Poke, AKQA and Bartle Bogle Hegarty as its first UK agency partners.
| | | | Facebook shares leap 13% as investors show they still have an appetite for the social network | | 14 November 2012, 2:58PM |  UPDATE - Facebook shares jumped 13% last night despite fears that the lockout surrounding on almost 800 million shares was coming to an end allowing investors to sell. Analysts had been expecting the end of the lockout to lead to a sharp fall, but instead markets reacted by sending Facebook stock in the opposite direction and they closed at $22.36.
| | | | Why MTV doesn't play Music Videos anymore | | 14 November 2012, 12:53PM |  So let’s get this straight. Video killed the radio star, right? Okay, and then it seems the internet, YouTube and social media combined to kill the music video or at least had a major impact on why MTV stopped playing music videos and started to seemingly broadcast nothing by reality TV. In the process it has built up a roster that includes: The Real World, MADE, Parental Control, 16 and Pregnant, Jersey Shore, Geordie Shore, Teen Mom 2, Punk’d, Savage U and Snooki & JWoww to name just ten shows.
| | | | Unhappy BBC staff urged not to air problems on Twitter and social media | | 14 November 2012, 10:38AM |  BBC staff are being urged to stop airing the corporation’s problems on Twitter and other social media by senior managers. Acting director of news Fran Unsworth sent an internal email yesterday saying: “It would be helpful if some of our problems were not played out publicly across social media and in the pages of the national press.”
| | | | R/GA and AKQA top table of most social of the digital agencies | | 14 November 2012, 9:40AM |  Social media consultancy Sociagility has taken a look at the UK’s Top 25 digital agencies and asked the question which of them is the most social? Its Social Performance Index is the result and it compares them all to see which ones are actually using social media best to engage and interact. The thinking being that if agencies don’t use it themselves how can they sell it to clients.
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