Wednesday, 14 November 2012

Digital AM - Coca-Cola, Call of Duty, YouView, Xbox, Sanctuary Spa

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Digital AM
Latest news
Coke promotes social causes and story-telling with Coca-Cola Journey 'magazine'
Coke promotes social causes and story-telling with Coca-Cola Journey 'magazine'
by Arif Durrani
14 November 2012, 08:30AM
The Coca-Cola Company has replaced its corporate website with what it is calling a "dynamic, digital magazine", designed to encourage interaction and showcase "universally important topics, social causes and company news".
Call of Duty title becomes fastest-selling game
Call of Duty title becomes fastest-selling game
by Daniel Farey-Jones
14 November 2012, 09:50AM
Activision's 'Call of Duty: Black Ops II', which was promoted by a big-budget ad directed by Guy Ritchie, has sold eight million copies on its first day of release.
YouView loses trademark appeal
YouView loses trademark appeal
by Maisie McCabe
14 November 2012, 08:56AM
YouView, the internet-connected TV consortium, has lost its High Court appeal against a trademark ruling, paving the way for it to be sued for trademark infringement.
Xbox replaces marketing director Stephen McGill with Harvey Eagle
Xbox replaces marketing director Stephen McGill with Harvey Eagle
by Matthew Chapman
14 November 2012, 10:56AM
Xbox has appointed Harvey Eagle as UK marketing director, replacing Stephen McGill who is "taking some time out from the business for personal reasons".
Sanctuary Spa rolls out beauty ecommerce platform on YouTube
Sanctuary Spa rolls out beauty ecommerce platform on YouTube
by Sarah Shearman
14 November 2012, 09:20AM
Sanctuary Spa has revamped its YouTube presence to bolster sales, by using the video sharing site to sell its beauty products and build its brand online.
Mail tablet edition offers sweetener of free ads
Mail tablet edition offers sweetener of free ads
by John Reynolds
13 November 2012, 02:26PM
Mail Newspapers is offering advertisers in the Daily Mail and The Mail on Sunday the sweetener of free selected advertising in the papers' tablet edition, Mail Plus, which is the newspaper launch partner on the Kindle Fire.
Kellogg's and United Biscuits trial mobile cashback scheme
Kellogg's and United Biscuits trial mobile cashback scheme
by Sarah Shearman
13 November 2012, 10:30AM
Kellogg's and United Biscuits are backing a new mobile couponing service that allows users to scan receipts to receive cashback.
Mail Newspapers offer agencies chance to win £250k ad deal
Mail Newspapers offer agencies chance to win £250k ad deal
by Staff
13 November 2012, 01:43PM
Mail Newspapers are offering agencies the chance to win £250,000 worth of free print advertising to media agencies looking to harness the power of the Daily Mail and Mail on Sunday titles to drive online activity.
Tesco enlists kids for 'honest' toy reviews
Tesco enlists kids for 'honest' toy reviews
by Matthew Chapman
14 November 2012, 11:30AM
Tesco has assembled a team of kids to join its "toy team" and review this year's most anticipated toys and games, in a video created to help parents choose the best Christmas gifts.
Also in the news
Kellogg's and United Biscuits trial mobile cashback scheme
by Sarah Shearman, 13 November 2012, 10:30AM
Think BR: How brands should use gaming
by Dom Dunhan, 14 November 2012, 08:30AM
Tablet editions 'reinvigorating' print magazine brands, PPA claims
by Nick Batten, 13 November 2012, 11:00AM
From the blogs
Every day is whisky day
Jonathan Weeks
14 November 2012, 11:58AM
Love it or Hate it...
Louise Brice
14 November 2012, 11:08AM
Which is better : man marking or zonal defence ?
Sue Unerman
14 November 2012, 10:54AM
Unhappy BBC staff urged not to air problems on Twitter and social media
@gordonmacmillan
14 November 2012, 10:38AM
R/GA and AKQA top table of most social of the digital agencies
@gordonmacmillan
14 November 2012, 9:40AM
Latest Blog Entries
Every day is whisky day
Jonathan Weeks, 14 November 2012
Love it or Hate it...
Louise Brice, 14 November 2012
Which is better : man marking or zonal defence ?
Sue Unerman, 14 November 2012
A new form of storytelling
Greg Taylor, 14 November 2012
The Colour Purple
Mark Stringer, 14 November 2012
Helen Edwards: The BBC is insulated from reality
Helen Edwards, 14 November 2012
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