| | | | Why Apple is dominating the tech war in the classroom [infographic] | | 16 November 2012, 12:33PM |  A look here at how Apple is winning not only on the high street, in the creative world, but also in the classroom. A new market that barely existed a decade ago. Now it is a huge market as tablet computers and smartphones change the perception of education.
| | | | | | | How to use social sciences to build better branded communities | | 16 November 2012, 11:12AM |  Most branded community managers only perform a tiny function of their role. They ignore what community builders have been doing for centuries. They ignore decades of proven research into what makes communities tick. We can change that by using a community management framework that's based upon social sciences (not online marketing!).
| | | | Twitter improves Twitter Search and introduces Tweet by email | | 16 November 2012, 8:58AM | 
Twitter has taken the wraps off several updates and new features overnight including improvements to its search that gives more prominence to images, video and the news that is shared. The other significant change it is introducing, that is likely to see a great deal of use, is the ability to share a Tweet from Twitter.com directly via email. Sharing to other social networks would also be a welcome addition.
| | | | | | | Why can't we carry brand tone of voice into social spaces? | | 15 November 2012, 10:54AM |  The Condescending Corporate Brand Page on Facebook has given us all the chance to chuckle at ourselves self-depreciatively in recent weeks. And while not every post appearing on there is necessarily 'condescending', the page has undoubtedly shone a light on an issue that's seriously troubling the industry - why on earth do so many brands continue to talk to their Facebook fans and Twitter followers as if they're a bunch of illiterate eight year olds?
| | | | Is the naming and shaming of Twitter trolls alright? | | 15 November 2012, 10:35AM |  Social media shaming. We’ve all seen it. The crowd piles into an unsuspecting celebrity, or sometimes a mere mortal, telling them what they have done is wrong, why it’s wrong, and just how awful a person they are for saying it. There are, frankly, too many examples of such things to start naming them here, and many interesting people have given up online services as they simply can’t be bothered dealing with it anymore.
| | | | Six assumptions preventing organisational success | | 15 November 2012, 9:30AM |  I’ve got good news and bad news. The good news is that there is one thing you can predict with absolute certainty, and it is that change happens. If you’re of the mindset that change is un-welcome, the bad news is that today is the slowest pace of change we’ll ever experience. After all, change is the enemy of the competent and the crack cocaine of the innovative. Within this environment of constant change, it’s hard to single out one particular trend that is having the highest impact on business and marketing today.
| | | | P&G see the power of the QR code | | 15 November 2012, 3:30AM |  P&G don't do things by half. They are loading all their print ads with QR codes to both create awareness, educate and drive M Commerce in the US. The "Have you tried this yet?" campaign centred around brands like Secret, Pantene and Gillette is a new and aggressive move into the mobile space for P&G.
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A series of stories emerged a few weeks ago surrounding several police Twitter accounts being "closed". First there was a PCSO in Exeter who claimed that she had been "
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