Friday, 23 November 2012

Digital AM - Campaign Viral Chart, Rugby Football Union, Future, Argos, ABCs

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Campaign Viral Chart: 'dumb ways to die' tops chart with 1.5m shares
Campaign Viral Chart: 'dumb ways to die' tops chart with 1.5m shares
by Georgina Brazier
23 November 2012, 11:21AM
Metro Trains Melbourne's "dumb ways to die" ad claims the top spot in this week's chart, with nearly 20 million views, while John Lewis falls to sixth place.
Twickenham to be 'most technologically advanced' stadium in Europe
Twickenham to be 'most technologically advanced' stadium in Europe
by Ben Bold
23 November 2012, 08:00AM
The Rugby Football Union has signed a partnership with sports sponsorship firm Sports Revolution to make Twickenham the most digitally advanced stadium in Europe.
Future digital revenues steer results back to black
Future digital revenues steer results back to black
by Nick Batten
23 November 2012, 09:09AM
Future publishing has returned to the black, reporting a £1.1m profit in its financial year, compared to a £18m loss the year before, boosted by a 30% jump in digital revenues.
Driving to the digital future
Driving to the digital future
by David Stradling and Ines Nadal
23 November 2012, 10:30AM
The internet has changed the way we search for information when looking to buy a new car, write David Stradling, head of automotive, and Ines Nadal, head of trends & futures, Ipsos Mori.
Tech: The Internet of Things
Tech: The Internet of Things
by John V Willshire
23 November 2012, 11:00AM
Explaining the concept of 'The Internet of Things' is difficult, writes John V Willshire, but it revolves around how the maker creates something and the customer brings it to life.
Argos readies Shazam-enabled TV ad to boost mobile sales
Argos readies Shazam-enabled TV ad to boost mobile sales
by Sarah Shearman
23 November 2012, 09:41AM
Argos is rolling out a Shazam-enabled ad during this weekend's ' X Factor' to drive up downloads of its mobile app ahead of Christmas.
Telegraph, Guardian and Indy are big winners in October
Telegraph, Guardian and Indy are big winners in October
by
22 November 2012, 02:58PM
The Telegraph, Guardian and Independent websites were three of the big winners in October, with all three titles registering around a 10% uplift in monthly users, according to the latest round of digital Audit Bureau of Circulations (ABC) figures.
Thinkbox wins Grand Prix at MRG Awards
Thinkbox wins Grand Prix at MRG Awards
by Arif Durrani
23 November 2012, 08:30AM
Thinkbox, the marketing body for commercial TV, picked up the Grand Prix at the 2012 Media Research Group (MRG) Awards for its research into multi-screening: 'Screen Life: the view from the sofa', last week.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Sarah Shearman
23 November 2012, 08:49AM
Tony Hall takes over as the new director general of the BBC, Tim Hipperson, G2 Joshua's group chief executive, departs, Mondelez promotes its lead UK coffee marketer, Peter Seymour and Mike Moran joins Arena Media in this week's people moves.
Promotion: How will consumer privacy change marketing in 2013?

Learn how effective privacy can help engage visitors and drive conversions whilst still ensuring compliance. To secure your free place to this webcast, streaming live on 27th November, click here
Also in the news
Local World to make regional papers 'as compelling as Mail Online'
by Ben Bold, 22 November 2012, 10:14AM
ZenithOptimedia nets Totaljobs task
by Katherine Levy, 22 November 2012, 08:00AM
VivaKi's restructure
by , 22 November 2012, 08:00AM
From the blogs
Ricky Hatton hits back via Twitter
Charlotte Henry
23 November 2012, 11:45AM
How branded content is evolving [infographic]
Polly Becker
23 November 2012, 11:30AM
Green bottle glamour
Greg Taylor
23 November 2012, 11:09AM
Do the same thing as last year ? Flux that.
Sue Unerman
23 November 2012, 10:32AM
P&G focus marketing on mobile QR codes
Chris J Reed
23 November 2012, 2:47AM
Latest Blog Entries
Green bottle glamour
Greg Taylor, 23 November 2012
Do the same thing as last year ? Flux that.
Sue Unerman, 23 November 2012
P&G focus marketing on mobile QR codes
Chris J Reed, 23 November 2012
Evolution not revolution
Tara Beard-Knowland, 22 November 2012
Baddest shoes
Greg Taylor, 22 November 2012
Radio turns 90 but are young people tuning in or dropping out?
John Carroll, 22 November 2012
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