Tuesday 27 November 2012

Marketing Daily - Thomas Cook shelves New Year campaign plans; plus Starbucks, Amazon, Holland & Barrett, and Molson Coors

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Breaking news from Marketing
 
Breaking news from Marketing November 2012
 
Latest News
 
Thomas Cook shelves planned New Year campaign
Loulla-Mae Eleftheriou-Smith,
27 November 2012
 

Struggling tour operator Thomas Cook is facing a marketing crisis in the...

Thomas Cook: shelved New Year marketing plans
 
 
John Lewis seeks new social-media approach
Matthew Chapman,
27 November 2012
 

John Lewis is aiming to build on the popularity of its brand...

John Lewis: hired Tribal DDB to work on social media projects
 
 
Starbucks' social-media sentiment hit by tax backlash
Gemma Charles and Daniel Farey-Jones,
27 November 2012
 

The Starbucks tax controversy has resulted in the brand's consumer satisfaction score...

Starbucks: hit by UK tax row (pic Walter Smith)
 
 
Amazon discloses UK profits of £74m on sales of £3.35bn amid questions over tax evasion
Matthew Chapman,
27 November 2012
 

Amazon has revealed pre-tax profits of £74m on sales of £3.35bn in...

Andrew Cecil: Amazon’s director of EU public policy
 
 
Holland & Barrett drops Gethin Jones in new 'happiness' focus
Matthew Chapman,
27 November 2012
 

Holland & Barrett is planning a £9m brand-building campaign for the New...

Holland & Barrett: dropping Gethin Jones from its ads
 
 
Molson Coors UK marketing boss set for exit
Gemma Charles,
27 November 2012
 

Molson Coors' managing director of brands, Chris McDonough, is leaving the brewer...

Molson Coors: UK marketing boss Chris McDonough leaving
 
 
Arla appoints first cross-brand marketing chief
John Reynolds,
27 November 2012
 

Arla Foods has appointed Ash Amirahmadi as its first marketing director with...

Arla: Ash Amirahmadi appointed to new marketing role
 
 
Promotion: SEO: Exploring The Opportunities For Global Growth In 2013
Take part in our short 12 question survey and be entered into a draw to win a Fortnum and Mason festive hamper –an ideal Christmas treat!
 
Also in the News
 
McDonald's kicks off Christmas ad campaign
Ben Bold,
27 November 2012
 
Bond girl Berenice Marlohe becomes face of Omega
Nick Batten,
27 November 2012
 
Samsung targets creative technologists in latest campaign
Sarah Shearman,
27 November 2012
 
 
 
Blogs
 
 
The Curious Case of the Curious Consumer
Gavin Wheeler
 

When I first started out in marketing as a brand manager for a well-known car company, consumers knew their place...

 
 
Helen Edwards: Is Apple facing a crisis of confidence?
Helen Edwards
 

For the cool brand in the early-adopter technology sector, the sight of yesterday’s leaders trying their hand at the latest...

 
 
Mitt’s marketing strategy could lose you the brand race
Joe Marshall
 

Maria Dryfhout / Shutterstock.com . Obama revolutionised marketing in the campaign by using big data and targeted marketing. He...

 
 
Building Big Data Capabilities
Brand Learning
 

This post is provided by Mhairi McEwan, Co-Founder & CEO at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
It’s Not The Real Thing: Coke can have content but not Journalism
Unofficial Partner
 

Some of the things we read in the papers is news. The rest – the majority – just looks...

 
 
 
 
 
 
Whitepapers
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Webcast)
 
There has been so much content and so many events produced over the last...
 
 
Digital on Trial: Harness 2012's Key Trends To Seize Opportunities In 2013 (Webcast)
 
As the dust settles on a volatile year for digital marketing, with new c...
 
 
Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)
 
European consumers are increasingly aware of cookies and other online tr...
 
 
7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)
 
The majority of purchases start online today and it’s a given fact...
 
 
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
 
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
 
 
 
 
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