Marketing Daily - M&S makes boy with Down's Syndrome star of Christmas campaign; plus Asda, Debenhams, Lego, and Microsoft

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View in web browser View text-only version   Breaking news from Marketing November 2012   Latest News   M&S makes boy with Down's Syndrome star of Christmas campaign Matthew Chapman, 05 November 2012   Marks & Spencer (M&S) is putting a four-year-old boy with Down's Syndrome...     Asda goes for Christmas realism with stressed mum ad Matthew Chapman, 05 November 2012   Asda's Christmas campaign shows the "real story" of how mums prepare for...     Debenhams Christmas spot to skirt John Lewis territory Matthew Chapman, 05 November 2012   Debenhams' first Christmas campaign in six years will follow a young woman...     John Lewis marketer Craig Inglis presents three great ads he had nothing to do with Arif Durrani, 05 November 2012   Television ads for Robinsons, Volkswagen Polo and Stella Artois have been singled...     Lego targeted by anti-Sun page 3 campaign Maisie McCabe, 05 November 2012   Lego, the children's toy brand, has been targeted by a group campaigning...     Microsoft creates giant slide to promote 'fast and fun' Windows 8 Sarah Shearman, 05 November 2012   Microsoft has started UK marketing activity for its new Windows 8 operating...     Sky wins Now TV court case challenge Maisie McCabe, 02 November 2012   BSkyB has won a trademark dispute over the Now TV brand after...       Also in the News   ASA backs St John Ambulance choking ad Daniel Farey-Jones, 05 November 2012   Facebook's Sheryl Sandberg sells $7.4m of shares Maisie McCabe, 05 November 2012   Sam Howroyd: Behind the rise in FMCG online spend Sam Howroyd, 05 November 2012       Blogs     When a brand takes over the property â€" The Mercury Prize Nigel Currie   Last week’s Barclaycard Mercury Awards was a reminder of just how powerful a sponsorship can become. The event began in...     #lastclickRIP â€" Are we right to kill off last click? Paul Frampton   As the center piece our upcoming event " The Attribution Dilemma " we have been toying with the idea of...     Innovation: is being cool enough for Apple? Joe Marshall   When I talk to friends outside of work about brand innovation, the first company that comes to mind is Apple;...     Helen Edwards: Starbucks denials can’t mask management failures Helen Edwards   Let’s get beyond the ‘did-they-or-didn’t-they?’ Let’s take Starbucks’ denials at face value, and accept that its failure to pay any...     The Mis-selling Of President 2.0 Unofficial Partner   This time four years ago, Barack Obama was the most popular man in the world, an extraordinary candidate heading into...             Whitepapers     Social Media ROI: Turning Conversations Into Conversions In 2013 (Webcast)   There has been so much content and so many events produced over the last...     Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)   European consumers are increasingly aware of cookies and other online tr...     Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)   Staying on top of the latest search, social and mobile innovations will ...     Mastering Digital Advertising: How to boost your bottom line (Expert Reports)   In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...     Algorithms and Optimization for Search Engine Marketing (Expert Reports)   Using portfolio optimization to achieve optimal performance of a search ...         German Partnerships Executive, Michael Page Digital £22000 to £25000 per annum, London Online Marketing Executive, Michael Page Digital £25000 to £30000 per annum, London Freelance Project Manager, Red Sofa London £28000 - £35000 per annum, City of London Digital Account Executive, Michael Page Agency £15000 to £19000 per annum, Cheshire Account Executive, Michael Page Agency £15000 to £19000 per annum, Cheshire Publisher / Network Development Manager, Propel £50000 - £60000 per annum + bonus & benefits, London Creative Designer, Blue Skies Marketing Recruitment £26000 to £28000 per annum, Cheltenham Sales Manager - Real Time Bidding Platform, Propel £40000 - £60000 per annum + bonus & great benefits., London SME Marketing FTC, ReThink Recruitment £45000 - £55000 per annum + Benefits, City of London Are you a Freelance AM or SAM in a UK creative agency? 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