Wednesday 14 November 2012

Marketing Daily - Nxt Gen 2012: a who's who of the 30 hottest young marketers in the UK. Plus Xbox, Sainsbury's, Barr Britvic, and YouView

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Breaking news from Marketing
 
Breaking news from Marketing November 2012
 
Latest News
 
Nxt Gen 2012: a who's who of the 30 hottest young marketers in the UK
Ben Hall and Rachel Barnes,
14 November 2012
 

Interactive: The 30 marketers who have made it onto Marketing's Power 100:...

Nxt Gen 2012: a who's who of the 30 hottest young marketers in the UK
 
 
Five lessons from Marketing's Next Generation of leaders
Noelle McElhatton,
14 November 2012
 

Disenchanted, detached, demoralised. If that's your view of the next generation, you...

Five lessons from Marketing's Next Generation of leaders
 
 
Xbox replaces marketing director Stephen McGill with Harvey Eagle
Matthew Chapman,
14 November 2012
 

Xbox has appointed Harvey Eagle as UK marketing director, replacing Stephen McGill...

Xbox: launching its biggest marketing campaign so far for Halo 4
 
 
Tesco enlists kids for 'honest' toy reviews
Matthew Chapman,
14 November 2012
 

Tesco has assembled a team of kids to join its "toy team"...

Tesco: enlists the 'toy team' to help parents' this Christmas
 
 
Helen Edwards: The BBC is insulated from reality
Helen Edwards,
14 November 2012
 

The existence of the licence fee shields the BBC from the true,...

Helen Edwards: The BBC is insulated from reality
 
 
Coke promotes social causes and story-telling with Coca-Cola Journey 'magazine'
Arif Durrani,
14 November 2012
 

The Coca-Cola Company has replaced its corporate website with what it is...

Coke promotes social causes and story-telling with Coca-Cola Journey 'magazine'
 
 
Sainsbury's grocery market share rises to highest level in almost a decade
Matthew Chapman,
14 November 2012
 

Sainsbury's has attributed its highest grocery market share for almost a decade...

Sainsbury's: has recorded its highest market-share level since March 2003
 
 
Sanctuary Spa rolls out beauty ecommerce platform on YouTube
Sarah Shearman,
14 November 2012
 

Sanctuary Spa has revamped its YouTube presence to bolster sales, by using...

Sanctuary Spa: revamps YouTube channel
 
 
Britvic and AG Barr agree to merge as Barr Britvic
Daniel Farey-Jones,
14 November 2012
 

Robinson's owner Britvic and Irn Bru maker AG Barr have reached an...

Irn-Bru: owner AG Barr merges with Britvic
 
 
 
Also in the News
 
Marketing's Trends plus conference is three weeks away
Staff,
14 November 2012
 
Call of Duty title becomes fastest-selling game
Daniel Farey-Jones,
14 November 2012
 
YouView loses trademark appeal
Maisie McCabe,
14 November 2012
 
 
 
Blogs
 
 
Every day is whisky day
Jonathan Weeks
 

Christmas is a time for giving, and new opportunities exist in the Whisky category to break down problematic barriers, writes...

 
 
The Colour Purple
Mark Stringer
 

Following a four-year court battle with competitors, Cadbury recently won the right to trademark the purple it uses across the...

 
 
Helen Edwards: The BBC is insulated from reality
Helen Edwards
 

If the latest results from Primark tell you one thing, it is that consumers will reward brands that get it...

 
 
It’s official. Social Media can predict elections. A revolution is coming.
Paul Frampton
 

Since the first second that social media came into existence, people have used social media to question the power of...

 
 
Customer promise and innovation are key to the fortunes of Monarch
Richard Fullerton
 

The email apology from Monarch - airlines don't do this, do they? I have recently returned from an excellent...

 
 
 
 
 
 
Whitepapers
 
 
Digital On Trial: Harness 2012’s Key Trends To Seize Opportunities In 2013 (Webcast)
 
As the dust settles on a volatile year for digital marketing, with new c...
 
 
Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)
 
European consumers are increasingly aware of cookies and other online tr...
 
 
Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)
 
Staying on top of the latest search, social and mobile innovations will ...
 
 
7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)
 
The majority of purchases start online today and it’s a given fact...
 
 
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
 
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
 
 
 
 
Jobs of the Week

Marketing Manager - Licensed Premises Sector, Sky competitive, West London

LSM Manager, Nigel Wright Recruitment Competitive with car, bonus and pension, London

Category & Brand Consultants, Tarsh Lazare Marketing Recruitment c.£40K-£60K + Benefits Package, London

Senior Account Manager, fishtank £36000.00 - £42000.00 per annum, Beaconsfield

Qualitative Project Director - T2P, Tarsh Lazare Marketing Recruitment £36,000 - £42,000 Package + Benefits, Surrey/West London

Global Marketing Manager, Tarsh Lazare Marketing Recruitment £60K-£70K + Car Allowance + Significant Bonus, M4 Corridor/Berks

Senior Brand Manager, Tarsh Lazare Marketing Recruitment £45K-£55K + Car + Bonus, M4 Corridor/Berks

group account director (TTP) > GLOBAL ENERGY BRAND, collectivo £60-70k pro rata + bens, London

Search Account Director, Dot-Gap £50k, Central London

Content Director, PFJ S$8000.00 - S$9000.00 per annum + discretionary bonus, Singapore

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