Tuesday 6 November 2012

Marketing Daily - John Lewis smarts at 'implied criticism' in Waitrose charity ad; plus Barclaycard, Coca-Cola, M&S, and Costa Coffee

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Breaking news from Marketing
 
Breaking news from Marketing November 2012
 
Latest News
 
John Lewis smarts at 'implied criticism' in Waitrose charity ad
Matthew Chapman,
06 November 2012
 

Waitrose's 'unglamorous' Christmas TV ad, in which it vows to donate £1m...

Waitrose: ad vows to donate money saved from production costs to charity
 
 
Barclaycard creates magical toyshop to push payment technology
Alex Brownsell,
06 November 2012
 

Barclaycard is rolling out its biggest ad campaign in almost three years,...

Barclaycard: James Corden provides the voice for ad character Mr. B
 
 
Coca-Cola promotes Eadie in wake of Olympics success
Loulla-Mae Eleftheriou-Smith,
06 November 2012
 

Coca-Cola has rewarded its Olympics marketing director, James Eadie, with a top-level...

Coca-Cola: promoting Olympics marketer James Eadie
 
 
UK online grocery sales surge as consumers seek value
Matthew Chapman,
06 November 2012
 

Groceries now ranks as the third-biggest online shopping category in the UK,...

Online grocey sales have surged in the UK
 
 
M&S shakes up womenswear team
Matthew Chapman,
05 November 2012
 

Marks and Spencer (M&S) has parted company with womenswear trading director Annette...

John Dixon
 
 
Hiscox hires Will Abbott as UK marketing director
Sarah Shearman,
06 November 2012
 

Freesat marketer Will Abbott is to join insurance brand Hiscox in January...

Will Abbott: joining Hiscox as UK marketing director
 
 
Costa Coffee: seemingly disembodied heads in a sea of coffee beans sing Kiss in this memorable ad.
Craig Mawdsley, chief strategy officer, AMV BBDO,
06 November 2012
 

The only time anyone has spoken to me on the Tube (without...

Costa Coffee: 76 baristas - cum-actors serenade us about their coffee passion
 
 
 
Also in the News
 
British Legion to mark Remembrance Sunday with simultaneous tweets
Loulla-Mae Eleftheriou-Smith,
06 November 2012
 
Sky shuts out Netflix and LoveFilm with deal for Universal films
Maisie McCabe,
06 November 2012
 
 
 
Blogs
 
 
When a brand takes over the property â€" The Mercury Prize
Nigel Currie
 

Last week’s Barclaycard Mercury Awards was a reminder of just how powerful a sponsorship can become. The event began in...

 
 
#lastclickRIP â€" Are we right to kill off last click?
Paul Frampton
 

As the center piece our upcoming event " The Attribution Dilemma " we have been toying with the idea of...

 
 
Innovation: is being cool enough for Apple?
Joe Marshall
 

When I talk to friends outside of work about brand innovation, the first company that comes to mind is Apple;...

 
 
Helen Edwards: Starbucks denials can’t mask management failures
Helen Edwards
 

Let’s get beyond the ‘did-they-or-didn’t-they?’ Let’s take Starbucks’ denials at face value, and accept that its failure to pay any...

 
 
The Mis-selling Of President 2.0
Unofficial Partner
 

This time four years ago, Barack Obama was the most popular man in the world, an extraordinary candidate heading into...

 
 
 
 
 
 
Whitepapers
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Webcast)
 
There has been so much content and so many events produced over the last...
 
 
Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)
 
European consumers are increasingly aware of cookies and other online tr...
 
 
Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)
 
Staying on top of the latest search, social and mobile innovations will ...
 
 
7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)
 
The majority of purchases start online today and it’s a given fact...
 
 
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
 
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
 
 
 
 
Jobs of the Week

Senior Account Executive, Pitch Consultants £18000 - £23000 per annum, Staffordshire

Digital Marketing Manager, Pitch Consultants £34000 - £37500 per annum + car allowance, West Midlands

Social Media Executive, Pitch Consultants £18000 - £23000 per annum, Warwickshire

Senior Business Development Executives, f1 Recruitment 37 - 42k, Central London

Account Manager - Sponsorship, F1 up to £38K + bens, f1 Recruitment Up to £38K + bens, London + travel

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Client Strategist, SYLEX Recruitment £30000 to £35000 per annum, West Central London

PR Account Executive - Consumer, Blue Skies Marketing Recruitment £18000 to £25000 per annum, Manchester

Assistant Product Manager, Blue Skies Marketing Recruitment £18000 to £20000 per annum, Warwickshire

Director, Digital Marketing, Dow Jones Competitive salary plus Benefits, London

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