Latest news | | | | | | Facebook is testing a tool that it claims will help marketers track the return on investment from advertising campaigns on the social networking platform. | | | | | | | Asos, the online fashion retailer, is attacking Christmas clichés with an online film featuring a "stylish prankster" called the 'Asossin', intended to promote its menswear range to men aged 18 to 25. | | | | | | | British Airways has issued an apology to consumers through its Twitter account after re-tweeting an offensive message that was deleted almost instantly. | | | | | | | Retailers are facing a probe by the Office of Fair Trading (OFT) into the way they use online data to target shoppers with personalised prices. | | | | | | | Dr Mike Addison, a former Procter & Gamble UK research and development head, has said the company's management is at risk of "over-managing the extremely difficult process" of innovation, which lies at the heart of the business. | | | | | | | New data shows that the display advertising industry is moving towards viewable impressions, writes Michael Froggatt, principal research analyst, MediaMind. | | | | | | | Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall. | | | | Promotion: Gain an edge with 2012’s hottest search, social and mobile trends | | BR Insight webcast live on 21st November at 3pm GMT. Hear from the head of digital marketing of Just-Eat. Secure your free place now. here | | | | | | Latest jobs | | Head of Mobile | Recruiter Aspire Mobile | Salary c£70,000 + Bonus | Location Bristol/London | | | | Creative Artworker | Recruiter Creative Recruitment | Salary £25000 - £30000 per annum | Location London | | Account Manager | Recruiter Michael Page Agency | Salary £25000 to £30000 per annum | Location Kingston upon Thames | | | | | |
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