Monday 19 November 2012

Digital AM - Facebook, Asos, BA, online shopping data, P&G

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Digital AM
Latest news
Facebook to launch advertising ROI tool
Facebook to launch advertising ROI tool
by Sarah Shearman
19 November 2012, 11:20AM
Facebook is testing a tool that it claims will help marketers track the return on investment from advertising campaigns on the social networking platform.
Asos attacks Christmas clichés in menswear ad
Asos attacks Christmas clichés in menswear ad
by Sarah Shearman
19 November 2012, 12:09PM
Asos, the online fashion retailer, is attacking Christmas clichés with an online film featuring a "stylish prankster" called the 'Asossin', intended to promote its menswear range to men aged 18 to 25.
British Airways apologises for offensive tweet
British Airways apologises for offensive tweet
by Loulla-Mae Eleftheriou-Smith
19 November 2012, 09:22AM
British Airways has issued an apology to consumers through its Twitter account after re-tweeting an offensive message that was deleted almost instantly.
Retailers face probe by OFT into use of online shopping data
Retailers face probe by OFT into use of online shopping data
by Matthew Chapman
16 November 2012, 12:41PM
Retailers are facing a probe by the Office of Fair Trading (OFT) into the way they use online data to target shoppers with personalised prices.
Ex-P&G development head warns of management 'killing golden goose'
Ex-P&G development head warns of management 'killing golden goose'
by Matthew Chapman
16 November 2012, 01:00PM
Dr Mike Addison, a former Procter & Gamble UK research and development head, has said the company's management is at risk of "over-managing the extremely difficult process" of innovation, which lies at the heart of the business.
Viewable impressions send engagement and relevance soaring
Viewable impressions send engagement and relevance soaring
by Michael Froggatt
19 November 2012, 08:00AM
New data shows that the display advertising industry is moving towards viewable impressions, writes Michael Froggatt, principal research analyst, MediaMind.
Last week's most read stories in advertising, marketing, media and PR
Last week's most read stories in advertising, marketing, media and PR
by Daniel Farey-Jones
18 November 2012, 06:00PM
Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Also in the news
Campaign Viral Chart: John Lewis's journey racks up 184,000 shares
by Ben Hall, 16 November 2012, 11:00AM
Will Harris: How to make your boss like Facebook
by Will Harris, 16 November 2012, 11:00AM
Trading Places: this week's people moves
by John Reynolds, 16 November 2012, 09:58AM
From the blogs
Facebook looks to boost revenue with alliances with Yahoo and European carriers
Charlotte Henry
19 November 2012, 10:59AM
Lightt-up your life
Greg Taylor
19 November 2012, 10:51AM
HTML5 vs apps: Brands and mobile
Matthew Gallacher
19 November 2012, 10:00AM
6 degrees of participation
Andy Nairn
19 November 2012, 9:40AM
Do you want to live forever? Well now you can... in the digital afterlife
Nick Hammond
19 November 2012, 9:00AM
Promotion: Gain an edge with 2012’s hottest search, social and mobile trends
BR Insight webcast live on 21st November at 3pm GMT. Hear from the head of digital marketing of Just-Eat. Secure your free place now. here
 
Latest Blog Entries
Lightt-up your life
Greg Taylor, 19 November 2012
6 degrees of participation
Andy Nairn, 19 November 2012
The toothpaste conundrum
Steve Henry, 19 November 2012
Big Brother snooping likely to be outlawed under a new Consumer Bill of Rights, expected 2013
Ardi Kolah, 18 November 2012
Boots put foot in it
Ian Moore, 17 November 2012
A year in ad:tech
Rhys McLachlan, 16 November 2012
More Blogs
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BR Insight
Digital On Trial: Harness 2012�s Key Trends To Seize Opportunities In 2013 (Webcast)
As the dust settles on a volatile year for digital marketing, with new c...
Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)
European consumers are increasingly aware of cookies and other online tr...
Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)
Staying on top of the latest search, social and mobile innovations will ...
7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)
The majority of purchases start online today and it’s a given fact...
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
Algorithms and Optimization for Search Engine Marketing (Expert Reports)
Using portfolio optimization to achieve optimal performance of a search ...
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