Thursday 22 November 2012

Data & Direct Bulletin from Brand Republic - G2 Joshua, Midata, Facebook, OFT, Sainsbury's

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G2 Joshua's Hipperson resigns as group CEO
G2 Joshua's Hipperson resigns as group CEO
by Sara Kimberley
22 November 2012, 08:00AM
G2 Joshua's group chief executive, Tim Hipperson, has resigned and will leave the agency next year.
Government 'Midata' plan comes under fire
Government 'Midata' plan comes under fire
by Gemma Charles
20 November 2012, 08:00AM
The government has unveiled its 'Midata' plan, which aims to revolutionise how consumers access personal information on them held by brands, amid concerns that the initiative is too narrow in its scope.
Facebook to launch advertising ROI tool
Facebook to launch advertising ROI tool
by Sarah Shearman
19 November 2012, 11:20AM
Facebook is testing a tool that it claims will help marketers track the return on investment from advertising campaigns on the social networking platform.
Retailers face probe by OFT into use of online shopping data
Retailers face probe by OFT into use of online shopping data
by Matthew Chapman
16 November 2012, 12:41PM
Retailers are facing a probe by the Office of Fair Trading (OFT) into the way they use online data to target shoppers with personalised prices.
Sainsbury's 'not afraid' to use data in marketing
Sainsbury's 'not afraid' to use data in marketing
by Matthew Chapman
22 November 2012, 01:06PM
Sainsbury's marketing director Sarah Warby said the supermarket was not "afraid" to use its data for marketing as it identifies changing shopping habits.
Marketing unveils its Agency of the Year 2012 shortlists
Marketing unveils its Agency of the Year 2012 shortlists
by Gemma Charles
21 November 2012, 11:20AM
Marketing is close to announcing the winners of its annual Agency of the Year awards, and for the first time we reveal the agencies to make each shortlist.
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