Friday 9 November 2012

Digital AM - Groupon, Campaign Viral Chart, EasyJet, C4, Brazil PR

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Digital AM
Latest news
Groupon revenues climb 32% as Europe faces challenges
Groupon revenues climb 32% as Europe faces challenges
by Sarah Shearman
09 November 2012, 10:45AM
Groupon has reported quarterly results below analysts' expectations, which it attributed to "continued challenges" for the business in Europe.
Campaign Viral Chart: Darth Vader does Disneyland
Campaign Viral Chart: Darth Vader does Disneyland
by Ben Hall
09 November 2012, 08:45AM
Darth Vader's tour of Disneyland could only manage second place in this week's viral chart thanks to the comedy fantasy of Air New Zealand's 'The Hobbit'-themed safety video.
Video: EasyJet's Peter Duffy on the Sophie Morgan tweet
Video: EasyJet's Peter Duffy on the Sophie Morgan tweet
by Georgina Brazier
09 November 2012, 08:10AM
Following his presentation at IAB Engage, Brand Republic's Loulla-Mae Eleftheriou-Smith talks to Peter Duffy, marketing director for EasyJet, about Sophie Morgan, C4's Paralympic presenter who took to Twitter to complain about the airline's disabled ...
Channel 4 to launch ad-funded offline viewing
Channel 4 to launch ad-funded offline viewing
by Maisie McCabe
09 November 2012, 09:20AM
Channel 4 has announced a raft of digital initiatives, including demographic and location targeting for 4oD ads and ad-funded offline viewing of C4 programming, at its Upfront event at Tate Modern yesterday.
Brazil PR wins brief with internet fraud fighters Privax
Brazil PR wins brief with internet fraud fighters Privax
by Hannah Crown
09 November 2012, 09:38AM
Brazil PR has won a retained brief to boost take-up of a product that disguises personal information online in a bid to help reduce internet fraud.
Trading Places: This week's people moves
Trading Places: This week's people moves
by Sarah Shearman
09 November 2012, 08:41AM
Garry Lace quits Beta, Anna Bateson takes a global role at Google and Yahoo's Steve Brown heads to Adconion, in this week's round-up of people moves across advertising, marketing and media.
Think BR: The difficulties in developing social media metrics
Think BR: The difficulties in developing social media metrics
by Steve Richards
09 November 2012, 08:00AM
Why are we still lacking decent social media metrics, asks Steve Richards, managing director, Yomego.
Brand Barometer: Social media performance of Tetley
Brand Barometer: Social media performance of Tetley
by Staff
09 November 2012, 08:00AM
A look at the performance of Tetley in social media over the past four months.
Also in the news
Rob Grimshaw talks mobile and the FT's biggest challenge yet
by Arif Durrani, 07 November 2012, 10:20AM
Microsoft aims to redefine the 'next wave' of digital advertising
by Sarah Shearman, 08 November 2012, 12:10PM
Tesco chief salutes Facebook's crowdsourcing role
by Matthew Chapman, 07 November 2012, 09:50AM
Latest Blog Entries
Lessons for advertisers from the US election
@gordonmacmillan, 09 November 2012
TV Triangle squares the circle
TESS ALPS, 09 November 2012
Tearful Obama says thank you to his campaign team
@gordonmacmillan, 09 November 2012
Barack Obama's Olympic moment makes Martin Luther King dream come true
Hugh Salmon, 09 November 2012
Instagraming our lives
Ines Nadal, 09 November 2012
Wash-day social
Greg Taylor, 08 November 2012
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