Latest news | | | | | | Twenty-four people have complained to the ad watchdog that Asda's Christmas ad, which shows a mum preparing for the big day, is sexist. | | | | | | | Philip Clarke, Tesco's chief executive, has claimed founder Jack Cohen would be "proud" of Tesco using Facebook to crowdsource a new ice cream flavour. | | | | | | | Marks & Spencer has gone for a music video approach for its Christmas ad, following up last year's effort featuring the 'X Factor' contestants. | | | | | | | EasyJet has recruited Ian Cairns as its head of brand and marketing communications as it looks to strengthen its presence across Europe. | | | | | | | Playboy TV has been ordered by the Advertising Standards Authority to take down a "sexually provocative" ad that appeared on the sides, front and back of a lorry. | | | | | | | For the Financial Times, any debate surrounding print versus digital has moved on, and the 124 year old newspaper brand expects to be primarily a digital mobile experience by the time of the next Olympics, according to FT.com's leader, Rob Grimshaw. ... | | | | | | | Lord Sugar and Michael O'Leary have agreed a deal for Ryanair to run the first international ad campaign with localised content across Sugar's Amscreen digital outdoor network. | | | | | | | Pearson has been forced into issuing a strongly worded denial following a report that it is considering selling its flagship newspaper the Financial Times. | | | | | | | Anna Bateson, marketing director for YouTube EMEA, is leaving her role in the UK to take up a global marketing role at Google in the US. | | | | | | | Many of us have grown up saving the lovely things in our lives for 'best', but in the era of instant gratification, brands need to take a different approach, writes Nicola Kemp. | | | | Opinion | | | | | | In a profession awash with talk of 'project phases' and 'target dates' instead of deadlines, decisive action is too easily side-stepped | | | | | | | It is another autumn - or should that be 'fall'? - when we Brits are fixated with developments on the other side of the Atlantic. | | | | Intelligence | | | | | | Almost 50% of global consumers say that brands are less truthful than they were 20 years ago, writes Rodney Collins, regional director EMEA, McCann Truth Central. | | | | | | | Shoppers are making savings where they can and making an effort to reduce waste, writes Tim Eales, director of strategic insight, SymphonyIRI Group. | | | | | | Latest jobs | | Product Manager | Recruiter Lubrizol Corporation | Salary £40,000 - £50,000k + excellent benefits package | Location Hazelwood | | | | | | | |
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