Wednesday 7 November 2012

Breaking news from Brand Republic - Asda, Tesco, M&S, EasyJet, Playboy, FT

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list
part of Brand Republic
Brand Republic daily news bulletin
Latest news
Asda Christmas ad prompts sexism complaints
Asda Christmas ad prompts sexism complaints
by Daniel Farey-Jones
06 November 2012, 03:39PM
Twenty-four people have complained to the ad watchdog that Asda's Christmas ad, which shows a mum preparing for the big day, is sexist.
Tesco chief salutes Facebook's crowdsourcing role
Tesco chief salutes Facebook's crowdsourcing role
by Matthew Chapman
07 November 2012, 09:50AM
Philip Clarke, Tesco's chief executive, has claimed founder Jack Cohen would be "proud" of Tesco using Facebook to crowdsource a new ice cream flavour.
First look - Marks & Spencer's Christmas ad
First look - Marks & Spencer's Christmas ad
by Daniel Farey-Jones
06 November 2012, 12:50PM
Marks & Spencer has gone for a music video approach for its Christmas ad, following up last year's effort featuring the 'X Factor' contestants.
EasyJet recruits OMD's Cairns to senior marketing role
EasyJet recruits OMD's Cairns to senior marketing role
by Loulla-Mae Eleftheriou-Smith
07 November 2012, 08:00AM
EasyJet has recruited Ian Cairns as its head of brand and marketing communications as it looks to strengthen its presence across Europe.
Playboy's 'cheeky' lorry forced off road by ad police
Playboy's 'cheeky' lorry forced off road by ad police
by Sarah Shearman
07 November 2012, 12:01AM
Playboy TV has been ordered by the Advertising Standards Authority to take down a "sexually provocative" ad that appeared on the sides, front and back of a lorry.
Rob Grimshaw talks mobile and the FT's biggest challenge yet
Rob Grimshaw talks mobile and the FT's biggest challenge yet
by Arif Durrani
07 November 2012, 10:20AM
For the Financial Times, any debate surrounding print versus digital has moved on, and the 124 year old newspaper brand expects to be primarily a digital mobile experience by the time of the next Olympics, according to FT.com's leader, Rob Grimshaw. ...
Lord Sugar and Michael O'Leary negotiate Ryanair ad deal
Lord Sugar and Michael O'Leary negotiate Ryanair ad deal
by Maisie McCabe
07 November 2012, 08:40AM
Lord Sugar and Michael O'Leary have agreed a deal for Ryanair to run the first international ad campaign with localised content across Sugar's Amscreen digital outdoor network.
Pearson denies FT is up for sale
Pearson denies FT is up for sale
by John Reynolds
07 November 2012, 10:10AM
Pearson has been forced into issuing a strongly worded denial following a report that it is considering selling its flagship newspaper the Financial Times.
YouTube marketing director Anna Bateson to take global role
YouTube marketing director Anna Bateson to take global role
by Sarah Shearman
06 November 2012, 02:17PM
Anna Bateson, marketing director for YouTube EMEA, is leaving her role in the UK to take up a global marketing role at Google in the US.
What brands should know about instant gratification
What brands should know about instant gratification
by Nicola Kemp
06 November 2012, 05:00PM
Many of us have grown up saving the lovely things in our lives for 'best', but in the era of instant gratification, brands need to take a different approach, writes Nicola Kemp.
Opinion
Helen Edwards: Momentum is magic
Helen Edwards: Momentum is magic
by Helen Edwards
07 November 2012, 09:00AM
In a profession awash with talk of 'project phases' and 'target dates' instead of deadlines, decisive action is too easily side-stepped
New York treads a tricky comms tightrope
New York treads a tricky comms tightrope
by Danny Rogers
07 November 2012, 08:00AM
It is another autumn - or should that be 'fall'? - when we Brits are fixated with developments on the other side of the Atlantic.
Intelligence
How truthfulness influences voting and purchase decisions
How truthfulness influences voting and purchase decisions
by Rodney Collins
05 November 2012, 12:30PM
Almost 50% of global consumers say that brands are less truthful than they were 20 years ago, writes Rodney Collins, regional director EMEA, McCann Truth Central.
Shoppers get back to basics
Shoppers get back to basics
by Tim Eales
05 November 2012, 08:30AM
Shoppers are making savings where they can and making an effort to reduce waste, writes Tim Eales, director of strategic insight, SymphonyIRI Group.
Also in the news
Nintendo makes U-turn on retained agency Cake
by Hannah Crown, 07 November 2012, 08:00AM
Halo symbol flown over London for game launch
by Daniel Farey-Jones, 06 November 2012, 11:30AM
NME Awards partners with Spotify
by Nick Batten, 06 November 2012, 12:00PM
Latest Blog Entries
Helen Edwards: Momentum is magic
Helen Edwards, 07 November 2012
Single-udder butter
Greg Taylor, 06 November 2012
Why content kills creativity
Andy Nairn, 06 November 2012
THE BRIEF IS FOR CLIENTS. THE ADS ARE NOT.
Dave Trott, 06 November 2012
Visiting China Mr Bond? Very wise.
Chris J Reed, 06 November 2012
Why creative agencies need a sex change to win business
Shaun Varga, 05 November 2012
More Blogs
Latest jobs
Product Manager
Recruiter Lubrizol Corporation
Salary £40,000 - £50,000k + excellent benefits package
Location Hazelwood
Creative Lead, Graphics
Recruiter Propel
Salary negotiable
Location London
Digital Designer - Leading Media Group!
Recruiter GoodEgg Digital
Salary £26k + Great Benefits
Location Central London
Project Manager Brand Marketing
Recruiter The Dane Partnership
Salary £70k + Car + Benefits
Location Heathrow
Brand Manager- P&O Cruises
Recruiter P&O Cruises
Salary Competitive Plus Benefits
Location Southampton
Advertising Technology Director
Recruiter Propel
Salary £75000 - £85000 per annum + Bonus + Equity
Location London
Search More Jobs
BR Insight
Social Media ROI: Turning Conversations Into Conversions In 2013 (Webcast)
There has been so much content and so many events produced over the last...
Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)
European consumers are increasingly aware of cookies and other online tr...
Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)
Staying on top of the latest search, social and mobile innovations will ...
7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)
The majority of purchases start online today and it’s a given fact...
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
Algorithms and Optimization for Search Engine Marketing (Expert Reports)
Using portfolio optimization to achieve optimal performance of a search ...


Manage my bulletins Unsubscribe from bulletin
© Haymarket 1957 - 2010 All rights reserved
Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK
News Jobs Blogs & Forums Tenders

No comments:

Post a Comment