Wednesday 7 November 2012

Digital AM - Tesco, FT, YouTube, Marie Claire, Instagram

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Digital AM
Latest news
Tesco chief salutes Facebook's crowdsourcing role
Tesco chief salutes Facebook's crowdsourcing role
by Matthew Chapman
07 November 2012, 09:50AM
Philip Clarke, Tesco's chief executive, has claimed founder Jack Cohen would be "proud" of Tesco using Facebook to crowdsource a new ice cream flavour.
Rob Grimshaw talks mobile and the FT's biggest challenge yet
Rob Grimshaw talks mobile and the FT's biggest challenge yet
by Arif Durrani
07 November 2012, 10:20AM
For the Financial Times, any debate surrounding print versus digital has moved on, and the 124 year old newspaper brand expects to be primarily a digital mobile experience by the time of the next Olympics, according to FT.com's leader, Rob Grimshaw. ...
YouTube marketing director Anna Bateson to take global role
YouTube marketing director Anna Bateson to take global role
by Sarah Shearman
06 November 2012, 02:17PM
Anna Bateson, marketing director for YouTube EMEA, is leaving her role in the UK to take up a global marketing role at Google in the US.
Marie Claire to debut NFC technology for magazine ad
Marie Claire to debut NFC technology for magazine ad
by John Reynolds
07 November 2012, 11:35AM
Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health.
How Sandy changed the game for Instagram
How Sandy changed the game for Instagram
by Gordon MacMillan
07 November 2012, 11:00AM
The role of photo-sharing app Instagram in documenting Superstorm Sandy has greatly accelerated its already impressive growth, with important ramifications for brands
Virgin Media launches rival to Sky Go
Virgin Media launches rival to Sky Go
by Sarah Shearman
07 November 2012, 11:20AM
Virgin Media TV customers will now be able to view live and on-demand TV content across multiple devices, including mobiles and tablets, with a new service similar to Sky Go.
Also in the news
Nintendo makes U-turn on retained agency Cake
by Hannah Crown, 07 November 2012, 08:00AM
NME Awards partners with Spotify
by Nick Batten, 06 November 2012, 12:00PM
Halo symbol flown over London for game launch
by Daniel Farey-Jones, 06 November 2012, 11:30AM
From the blogs
Obama: How Tweet it is to be loved by you!
Louise Brice
07 November 2012, 11:49AM
Mad men and lousy copywriters: a writing guide for bloggers
Paul Hill
07 November 2012, 11:41AM
How US election night played out online
Charlotte Henry
07 November 2012, 11:29AM
Beer in the woods
Greg Taylor
07 November 2012, 11:08AM
Using video to drive social media
Jon Whiting
07 November 2012, 10:27AM
Latest Blog Entries
Obama: How Tweet it is to be loved by you!
Louise Brice, 07 November 2012
Beer in the woods
Greg Taylor, 07 November 2012
Helen Edwards: Momentum is magic
Helen Edwards, 07 November 2012
Single-udder butter
Greg Taylor, 06 November 2012
Why content kills creativity
Andy Nairn, 06 November 2012
THE BRIEF IS FOR CLIENTS. THE ADS ARE NOT.
Dave Trott, 06 November 2012
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