Wednesday 7 November 2012

Marketing Daily - YouTube marketing director takes global role; plus Tesco, Diageo, Budweiser and Virgin Media

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Breaking news from Marketing
 
Breaking news from Marketing November 2012
 
Latest News
 
YouTube marketing director Anna Bateson to take global role
Sarah Shearman,
06 November 2012
 

Anna Bateson, marketing director for YouTube EMEA, is leaving her role in...

Anna Bateson: to take global role at Google in the US
 
 
Tesco chief salutes Facebook's crowdsourcing role
Matthew Chapman,
07 November 2012
 

Philip Clarke, Tesco's chief executive, has claimed founder Jack Cohen would be...

Tesco: runs crowdsourcing campaigns on Facebook page
 
 
Putting Diageo to the test: 10/10?
07 November 2012
 

Marketing has picked out 10 TV ads from across Diageo's portfolio of...

Birthday Candle - Baileys and Friends. Let’s Do This Again campaign
 
 
Diageo aims for full marks
Noelle McElhatton and Gemma Charles,
07 November 2012
 

Theories abound as to why the global drinks company has issued a...

Diageo aims for full marks
 
 
Virgin Media launches rival to Sky Go
Sarah Shearman,
07 November 2012
 

Virgin Media TV customers will now be able to view live and...

Virgin TV Anywhere: on demand service from Virgin Media
 
 
Budweiser spat with Paramount 'could impact Stella's film ties'
Matthew Chapman,
07 November 2012
 

Budweiser's protests about its products featuring in a Paramount film about an...

Stella Artois: brand could be affected by owner AB InBev's stance over new movie
 
 
EasyJet recruits OMD's Cairns to senior marketing role
Loulla-Mae Eleftheriou-Smith,
07 November 2012
 

EasyJet has recruited Ian Cairns as its head of brand and marketing...

EasyJet: new head of brand and marketing communications, Ian Cairns
 
 
Asda Christmas ad prompts sexism complaints
Daniel Farey-Jones,
06 November 2012
 

UPDATE 7 NOV: Fathers 4 Justice is encouraging complaints to the ad...

Asda: supermarket's Christmas ad campaign sparks complaints to the ASA
 
 
 
 
Blogs
 
 
Helen Edwards: Momentum is magic
Helen Edwards
 

The line between thinking and doing is fuzzy. Let this page serve as an example. Since this is a weekly...

 
 
When a brand takes over the property â€" The Mercury Prize
Nigel Currie
 

Last week’s Barclaycard Mercury Awards was a reminder of just how powerful a sponsorship can become. The event began in...

 
 
#lastclickRIP â€" Are we right to kill off last click?
Paul Frampton
 

As the center piece our upcoming event " The Attribution Dilemma " we have been toying with the idea of...

 
 
Innovation: is being cool enough for Apple?
Joe Marshall
 

When I talk to friends outside of work about brand innovation, the first company that comes to mind is Apple;...

 
 
Helen Edwards: Starbucks denials can’t mask management failures
Helen Edwards
 

Let’s get beyond the ‘did-they-or-didn’t-they?’ Let’s take Starbucks’ denials at face value, and accept that its failure to pay any...

 
 
 
 
 
 
Whitepapers
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Webcast)
 
There has been so much content and so many events produced over the last...
 
 
Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)
 
European consumers are increasingly aware of cookies and other online tr...
 
 
Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)
 
Staying on top of the latest search, social and mobile innovations will ...
 
 
7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)
 
The majority of purchases start online today and it’s a given fact...
 
 
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
 
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
 
 
 
 
Jobs of the Week

Senior Technical Test Analyst, Dynamic New Alliances Up to £60K with very good benefits, Central London

Middleweight Creative Designer, Blue Skies Marketing Recruitment £22000 to £30000 per annum, Cambridgeshire

Online Marketing Executive, Michael Page Digital £20000 to £25000 per annum, London

Web Analytics Analyst, Michael Page Digital £30000 to £35000 per annum, West End

Digital project manager, Michael Page Agency £25000 to £30000 per annum, Leeds

Email Marketing exec, Michael Page Agency £16000 to £21000 per annum, Cheshire

Front End Developer, Source £250 - £300 per day, London

Ruby on Rails Developer, Source £45000 - £50000 per annum, London

Project Manager, Blue Skies Marketing Recruitment £43000 to £45000 per annum, London

Account Director, whynot! Up to £40,000 plus benefits, Holborn / Covent Garden

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