| | | | Mad men and lousy copywriters: a writing guide for bloggers | | 07 November 2012, 11:41AM |  He's staring at a virgin piece of paper laid out on the desk. His pen hovers over the blank sheet. Stumped, he leans back in his chair with a sigh. Smooths his hair and draws deeply on a cigarette. David Ogilvy, one of the best-known of the Madison Avenue ad men, said he was a "lousy copywriter". "If all else fails, I drink half a bottle of rum and play a Handel oratorio on the gramophone," he told one correspondent who asked for the recipe for good writing. "This generally produces an uncontrollable gush of copy. The next morning I get up early and edit the gush. "
| | | | | | | Using video to drive social media | | 07 November 2012, 10:27AM |  People’s trust in traditional media is declining, with recommendations from friends, social media and blogs becoming key influencers of a purchasing decision. This, along with the SEO benefits, has meant brands are increasingly seeing social media as a vital channel.
| | | | The Obama Road to Victory: digital lessons from the US election campaign | | 07 November 2012, 9:55AM |  In the end the first words we had from a victorious President Barack Obama fittingly came in a Tweet. It was simple and to the point. It’s brevity hinting at the exhausting long hard campaigning road that Obama and his team have taken to secure a second term in the White House.
| | | | The Top 20 US election YouTube ads in the 2012 campaign | | 06 November 2012, 4:22PM |  With the election now decided we take a quick look back at some of the ads that made an impact and helped Barack Obama on the road to victory and a second term as well as some of those that Mitt Romney and his supporters put out against him.
| | | | Obama wins the "killer app" email battle against Romney [infographics] | | 06 November 2012, 3:22PM |  This year’s US presidential election looks to be one of the most closely-run contests in years, with the candidates tied in various polls across the States. Both the Obama and Romney campaigns have been using every channel available to them to appeal to voters, and email is no exception. Digital marketing technology firm Silverpop began analysing the candidates' email marketing strategies some ten months ago during the Republican primaries.
| | | | How to guarantee your video will go viral | | 06 November 2012, 11:44AM |  Are you tired of making brilliant viral videos, releasing them out into the big wide web only to discover…they doesn’t go viral? How annoying is that? Besides what kind of viral video does that? Oh wait it’s just a video. To make sure that does not happen to you or your brand again Buyral has the solution to you’re viral video concerns.
| | | | How AuthorRank is going to change the face of SEO | | 06 November 2012, 11:27AM |  Part of our role in SEO is to constantly monitor the changes that Google makes to the way it displays and ranks web pages. One of the changes you may have noticed is the introduction of "rich snippets" into the search results.
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