Thursday 8 November 2012

Data & Direct Bulletin from Brand Republic - Soul, Lateral Group, Rory Sutherland, Archibald/Williams, Marie Claire

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Latest news
Direct marketing trio launch Soul
Direct marketing trio launch Soul
by Sara Kimberley
08 November 2012, 08:00AM
The former Lida creative director Shaun Moran, the ex-Elvis managing partner Mike Cullis and the former CMW planning director Ben Rachel are teaming up to launch a direct marketing agency called Soul.
Lateral Group hires Marc Michaels and Peter Anderson
Lateral Group hires Marc Michaels and Peter Anderson
by Daniel Farey-Jones
06 November 2012, 12:23PM
Lateral Group has hired former COI director Marc Michaels and Publicis Chemistry's head of planning Peter Anderson.
IDM to award Ogilvy's Rory Sutherland honorary fellowship
IDM to award Ogilvy's Rory Sutherland honorary fellowship
by Matthew Chapman
06 November 2012, 09:50AM
Rory Sutherland, Ogilvy & Mather's vice-chairman, will be presented with an honorary fellowship from the Institute of Direct and Digital Marketing (IDM), as the organisation celebrates its 25th anniversary.
Stuart Archibald launches Archibald / Williams in Sydney
Stuart Archibald launches Archibald / Williams in Sydney
by Daniel Farey-Jones
05 November 2012, 01:01PM
Stuart Archibald, one of the founders of AIS, is launching a new agency in Sydney together with planner Bram Williams.
Marie Claire to debut NFC technology for magazine ad
Marie Claire to debut NFC technology for magazine ad
by John Reynolds
07 November 2012, 11:35AM
Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health.
Revolution: SoLoMo - how brands can hit a moving target
Revolution: SoLoMo - how brands can hit a moving target
by Stuart Derrick
02 November 2012, 11:00AM
A mash-up of social, local and mobile, SoLoMo is about getting nearby information on demand, wherever you may be. But what's in it for brands? Stuart Derrick investigates.
Nike launches Kinect-based fitness programme
Nike launches Kinect-based fitness programme
by Sarah Shearman
02 November 2012, 12:03PM
The fruit of Nike's latest tie-up with a technology brand, a fitness training programme for the Xbox with the Kinect motion sensor controller, launches in the UK today.
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