Campaign Daily Fix - Walkers, BT, online video, Gucci, Big Brother

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25 August 2010

Latest News Lionel Richie sends up hit Say You, Say Me in new Walkers ad Jennifer Whitehead, 25 August 2010 The new Walkers crisps ad starring Lionel Richie will break on television on Friday, with the pop star sending up his 1985 hit, 'Say You, Say Me', in the spot.   BT rapped over misleading claims in 20 meg broadband campaign Jennifer Whitehead, 25 August 2010 BT has been told it must no longer use a series of ads for BT Total Broadband in their current form after 17 complaints said they made misleading claims.   Online video ads fall short in viewer engagement Daniel Farey-Jones, 24 August 2010 Online video ads have much less impact than other forms of advertising, even banner ads, according to a consumer survey carried out for Deloitte that affirms the strength of TV...   Gucci embarks on viral campaign Sara Kimberley, 24 August 2010 Gucci is using a viral and social media campaign to launch its biggest fragrance so far, Gucci Guilty.   Big Brother final brings in four million viewers Daniel Farey-Jones, 25 August 2010 Channel 4 attracted four million viewers with its three-hour long 'Big Brother' final last night, beating last year's event by some distance, according to unofficial overnight figures.     Also in the News Johnston Press ad revenue decline continues Mark Banham, 25 August 2010 Twitter hires Adam Bain as head of global revenue Jennifer Whitehead, 25 August 2010 Absolute Radio puts digital station Dabbl back in the lab Maisie McCabe, 25 August 2010   Sign-up for new Campaign email bulletins Sign-up for Campaign's new Daily Fix, breaking news and weekly Creative Fix email bulletins Sign-up for new Campaign email bulletins Latest Work WaterAid 'diarrhoea' by Kitcatt Nohr Alexander Shaw 23 August 2010 WaterAid, the international charity, has launched a campaign that highlights the plight of people living in areas of poor sanitation   National Lottery 'cars and cash' by AMV BBDO 23 August 2010 National Lottery operator Camelot has launched its latest TV ad campaign for the new 'Cars and Cash' scratchcard.   TalkTalk 'brightstar studio' by CHI & Partners 23 August 2010 TalkTalk is promoting its sponsorship of the X Factor with a new integrated campaign created by CHI & Partners.   More Work   Blogs Latest Blog Entries Don't talk to me about comedy Steve Henry This week I've been mainly in post-production, trying to figure out if something is still funny after seeing it 300... Thinking about getting a tattoo? Lolly and Nat Another amazing campaign from Pilot. (Thanks Matt V for pointing it out)... More Blogs Campaign Jobs Senior Project Manager , Purple Consultancy £35000 - £40000 per annum, London Business Affairs Manager , Emma & Rachael & You £40,000 +, Senior Planner , Daniel Marks London £70K-75K + Excellent Benefits, Central London Senior Account Manager , Agency Inc £25-£35k, Kingston-upon-Thames, South West London Designer , Creative Recruitment £100 to £150 per day, London Commercial Manager , Create Up to 30k basic + commission + bonus + equity value share + benefits, Soho Search more jobs Manage my bulletins     Unsubscribe from this bulletin   Home     News     About Us     Contact Us     Advertising     Log in       Advertising Jobs     Marketing Jobs     Media Jobs     Digital Jobs     Design jobs     Direct Marketing Jobs   © Haymarket 1957 - 2010 All rights reserved