Wednesday, 18 August 2010

Digital PM - Nestle, X Factor, EA, Facebook

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Nestle plans on-pack AR digital campaign
Nestle plans on-pack AR digital campaign
by Alex Brownsell
18 August 2010, 11:56AM
Nestle said it is launching its biggest digital campaign to date for its KitKat confectionery brand, teaming up with chart-topping pop group Scouting For Girls.
ITV rewards X Factor Facebook fans with first look at promo
ITV rewards X Factor Facebook fans with first look at promo
by Jennifer Whitehead
18 August 2010, 01:30PM
ITV and TalkbackThames Digital are rewarding people who have joined the Facebook fan page for The X Factor with the chance to watch a promo for the 2010 series before anyone else.
EA lands Beckham for brand ambassador role
EA lands Beckham for brand ambassador role
by John Reynolds
18 August 2010, 12:16PM
David Beckham is to become the brand ambassador for the global sports entertainment brand EA Sports as he bids to further enhance his superstar status.
Facebook tool launched to help agencies manage advertising
Facebook tool launched to help agencies manage advertising
by Sarah Shearman
18 August 2010, 10:16AM
Search technology company Marin Software has created a tool that allows agencies to manage their ads on Facebook, alongside search sites such as Google, Yahoo! and Bing.
Andrew Walmsley on Digital: Choppy waters of search
Andrew Walmsley on Digital: Choppy waters of search
by Andrew Walmsley
18 August 2010, 12:00AM
The nature of search is evolving so rapidly that not even Google can afford to rest on its laurels.
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Also in the news
BT's Adam and Jane to have a baby after Facebook crowd sourcing
by Mark Banham, 17 August 2010, 12:05PM
TMG appoints digital commercial chief
by John Reynolds, 17 August 2010, 03:55PM
GQ India goes digital
by Staff, 17 August 2010, 03:09PM
Hazlitt recruits Global Radio's Pembrooke for ITV.com role
by Jennifer Whitehead, 17 August 2010, 02:00PM
Betfair launches biggest campaign to date
by Sara Kimberley, 17 August 2010, 12:53PM
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From the blogs
Online Retailers Showing Bad Form Internationally
Mel Carson
Tue, 17 Aug 2010 03:43:00 -0700
Tory Party treasurer Michael Spencer departs from Engine board
Bob Willott
Sat, 14 Aug 2010 10:59:00 -0700
IMI Mobile bid for WIN becomes unconditional
Bob Willott
Tue, 10 Aug 2010 14:45:00 -0700
Asia Digital says it has acquired "essential" technology from DGM administrators
Bob Willott
Thu, 05 Aug 2010 00:58:00 -0700
Google's trademark change is common sense
Jack Wallington
Wed, 04 Aug 2010 07:43:00 -0700
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