Monday, 23 August 2010

Breaking news from Brand Republic - Tetley Tea Folk, Tesco, United Biscuits, M&S, Mojo, WaterAid

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MCBD confirms return of Tetley Tea Folk in £9m campaign
MCBD confirms return of Tetley Tea Folk in £9m campaign
by Ben Bold
23 August 2010, 09:21AM
Tetley's advertising agency Miles Calcraft Briginshaw Duffy has confirmed that the Tetley Tea Folk will be returning to the nation's TV screens after an absence of nine years, and has released the details of a £9m ad campaign that kicks off next mont...
Tesco opens first drive-thru service
Tesco opens first drive-thru service
by Mark Banham
23 August 2010, 09:26AM
Tesco is to open its first "drive-thru" supermarket and is also to be the exclusive distributor of former Girls Aloud singer Nadine Coyle's first solo album.
Campbell Soup gears up for bid of United Biscuits
Campbell Soup gears up for bid of United Biscuits
by John Reynolsds
23 August 2010, 09:05AM
Campbell Soup Company, the US food giant which owns Campbell Soup, is gearing up to make a £1.5bn break-up bid for United Biscuits, according to reports.
M&S to announce Robert Swannell as new chairman
M&S to announce Robert Swannell as new chairman
by Ben Bold
23 August 2010, 09:50AM
Marks & Spencer is believed to have lined up former Citigroup vice-chairman Robert Swannell as its new chairman, with an official announcement expected within weeks.
Mojo launches Beatles vinyl edition
Mojo launches Beatles vinyl edition
by Katherine Levy
23 August 2010, 09:34AM
Mojo, Bauer Media's pop music magazine, which celebrated its 200th anniversary issue in June, is offering consumers a 12-inch vinyl Beatles album covermount with its October issue.
WaterAid highlights diarrhoea as a killer
WaterAid highlights diarrhoea as a killer
by Ben Bold
23 August 2010, 08:00AM
WaterAid is launching a hard-hitting TV campaign created by Kitcatt Nohr Alexander Shaw that highlights the plight of people living in areas of poor sanitation, through a dark version of the playground song, 'Diarrhoea Diarrhoea'.

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Also in the news
More than 100 jobs on the line as IPC sells specialist titles
by Mark Banham, 20 August 2010, 12:23PM
'Brands like Loaded don't come round very often', agrees industry
by Durrani, Reynolds & Levy, 20 August 2010, 01:10PM
Simon Davies in shock exit from Independent
by Harriet Dennys, 20 August 2010, 03:43PM
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