Marketing Daily - Change4Life, Wikipedia, Adidas, Orange and Justin Bieber

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View in web browser View text-only version   Breaking news from Marketing August 2010   Latest News   Children's Food Campaign spoofs Change4Life ads Gemma Charles, 11 August 2010   The Children's Food Campaign is running a user-generated spoof ad drive, attacking...     Wikipedia's commercial arm targets European brands Sarah Shearman, 11 August 2010   Wikia, the commercial version of the online encyclopaedia Wikipedia, is opening a...     HSBC plans longer opening hours but unions object Jennifer Whitehead, 11 August 2010   HSBC is the latest bank to unveil plans to offer UK customers...     Alcohol brands set record rates of compliance with ad codes Gemma Charles, 10 August 2010   The Advertising Standards Authority's latest Alcohol Advertising Survey reveals almost 100% compliance...     Vauxhall backs lifetime warranty with ad push Alex Brownsell, 11 August 2010   Vauxhall is rolling out a £7m campaign to promote its offer of...     Adidas launches mobile apps to expand brand Mark Banham, 11 August 2010   Adidas is to launch a series of branded mobile apps as it...     Red overhauls website with ecommerce focus Nicola Clark, 11 August 2010   Publisher Hachette Filipacchi is overhauling its digital strategy for its older-women's lifestyle...       Also in the News   FA yet to seal England deal Mark Banham, 10 August 2010   Lucozade Sport links up with Chelsea Gemma Charles, 10 August 2010   Justin Bieber promotes anti-acne skincare range Jennifer Whitehead, 10 August 2010   Orange launches 'mobile volunteer' project Sarah Shearman, 10 August 2010   Profile: Engineering the future Alex Brownsell, 10 August 2010       Blogs & Forums   Latest Blog Entries   Richard Desmond's axe wounds Jeremy Lee   It didn't take long for pornographer turned respectable pillar of media society Richard Desmond to wield his axe at Channel...     Not everyone's cup of tea Ian Moore   There's an offer on Twinings right now - you 'bank' codes from promotional packs and redeem them online for various...     Keeping it personal Ben Hughes     On any given day I lose count of the number of emails I receive from people I don't know...             Whitepapers     Marketing & Communications Manager, City UK £28,000 per annum, City of London Account Director - UK and global strategic consumer PR, PRJS To be confirmed, Account Manager - Digital / FMCG - for leading Integrated Agency, Firehorse £27-£30k dep on exp, Marketing Co-ordinator, Badenoch & Clark £29883-£33750, South East London Marketing Manager, The Royal Mint £50,000 + benefits, Cardiff Area Group Account Director, Dynamic New Alliances Up to £60K, Business Director - Advertising, Spectrum £55k - £80k, London -Soho AD - financial and retail accounts., Xchangeteam £51000 - £60000 per annum + 50 - 60K + bonus, London Senior Account Manager, Major Players £33000 - £35000 per annum, London Medical Communications Project Manager - Agency, Greenhill Group £35000 - 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