Thursday, 26 August 2010

Campaign Daily Fix - Initiative, IPA, Eurostar, Durex, GM, Sky

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Campaign Daily Fix
 
26 August 2010  
Latest News
Initiative's Beaven: hired Altman
Initiative turns to Altman
Mark Banham, 26 August 2010

Initiative Media has ended its long hunt for a chief executive with the appointment of Alex Altman, the managing director of Group M's dedicated COI unit, M4C.

 
IPA: court
IPA goes 'legal' with ex-legal chief Palomba
Ian Darby, 26 August 2010

London's High Court played host last week to the ironic spectacle of the IPA taking legal action against Marina Palomba, its ex-legal director.

 
Eurostar in Olympics ad review
Eurostar holds talks for Olympic ad brief
Matt Williams, 26 August 2010

Eurostar is talking to its roster agencies about a brief for the advertising around its sponsorship of the 2012 London Olympics.

 
Durex turns to crowdsourcing
Durex taps 'Gen Y' for crowdsourcing
Anne Cassidy, 26 August 2010

Durex is the latest brand to look to crowdsourcing to spice up its advertising and is launching a competition to get members of the public to create its next ad.

 
Chevy: GM holding Euro ad review
GM's Chevy marque calls Euro ad review
Sara Kimberley, 26 August 2010

The General Motors-owned car marque Chevrolet is holding a pitch for its pan-Euro­pean advertising business.

 
Sky: appointed MediaCom
MediaCom scoops BSkyB's £15m online media account
Katherine Levy, 26 August 2010

BSkyB has selected Media­Com to handle its estimated £15 million media planning and buying account for its online display advertising business.

 
 
Also in the News
DLKW Lowe names Prest new executive creative director
Matt Williams, 26 August 2010
World Vision calls £2 million review
Matt Williams, 26 August 2010
 
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Latest Work
Walkers 'Extra Crunchy' by AMV BBDO
Walkers 'Extra Crunchy' by AMV BBDO
25 August 2010

Walkers is releasing a TV ad by Abbott Mead Vickers BBDO to promote its Walkers Extra Crunchy range starring Lionel Richie.

 
Elephant Family 'petition' by The Good Agency
Elephant Family 'petition' by The Good Agency
25 August 2010

The Good Agency has launched a social media campaign for the charity Elephant Family, which is dedicated to protecting Asian elephants in their natural habitat.

 
BBC 'space oddity' by Rainey Kelly Campbell Roalfe/Y&R
BBC 'space oddity' by Rainey Kelly Campbell Roalfe/Y&R
23 August 2010

BBC Two has launched a promo for its upcoming BBC Schools season.

 
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