Tuesday, 24 August 2010

Campaign Daily Fix - WPP, Ferrero Rocher, Pot Noodle, GyroHSR, UBS

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Campaign Daily Fix
 
24 August 2010  
Latest News
Sir Martin Sorrell: WPP chief executive
WPP returns to growth with 36% profits lift
Arif Durrani, 24 August 2010

WPP plc, Sir Martin Sorrell's media, research and advertising group, has posted a 36% lift in pre-tax profits for the first half of 2010, fuelled by a strong advertising recovery...

 
Ferrero Rocher: account goes to Rainey Kelly
RKCR/Y&R lands £6m Ferrero Rocher account
Daniel Farey-Jones, 24 August 2010

Ferrero Rocher has appointed Rainey Kelly Campbell Roalfe/Y&R to its £6m advertising account, which includes its key Christmas activity.

 
Pot Noodle: quirky TV ads for GTi range
Pot Noodle TV ad campaign spoofs Hollywood films
John Reynolds, 24 August 2010

Unilever is to create a spoof "Northern" version of hit movie franchise 'The Fast and the Furious' to promote its latest Pot Noodle range.

 
Christoph Becker: new CEO at GyroHSR (picture: Colin Stout)
GyroHSR's CEO Glasson to be replaced by Christoph Becker
Sara Kimberley, 23 August 2010

GyroHSR chief executive Richard Glasson is to step down from his role with immediate effect and will be replaced by the agency's chief creative officer, Christoph Becker.

 
UBS: campaign uses Neil Armstrong footage
UBS in new brand campaign and Formula 1 tie-up
John Reynolds, 24 August 2010

UBS, the Swiss bank, is undertaking its first brand advertising campaign in more than two years and has signed up as a Formula 1 sponsor as it bids to restore...

 
 
Also in the News
UKTV reinstates Thinkbox membership
Jeremy Lee, 24 August 2010
YouTube relaunches mobile video site
Sarah Shearman, 24 August 2010
NME invests in digital with news and ticket app
Sarah Shearman, 24 August 2010
 
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Latest Work
TalkTalk 'brightstar studio' by CHI & Partners
TalkTalk 'brightstar studio' by CHI & Partners
23 August 2010

TalkTalk is promoting its sponsorship of the X Factor with a new integrated campaign created by CHI & Partners.

 
BBC 'space oddity' by Rainey Kelly Campbell Roalfe/Y&R
BBC 'space oddity' by Rainey Kelly Campbell Roalfe/Y&R
23 August 2010

BBC Two has launched a promo for its upcoming BBC Schools season.

 
Gatorade 'Axe' by BBDO Argentina
Gatorade 'Axe' by BBDO Argentina
23 August 2010

Gatorate has released a new spot to show it's the sports drink for athletes everywhere.

 
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Blogs
Latest Blog Entries
Don't talk to me about comedy
Steve Henry

This week I've been mainly in post-production, trying to figure out if something is still funny after seeing it 300...

Thinking about getting a tattoo?
Lolly and Nat

Another amazing campaign from Pilot. (Thanks Matt V for pointing it out)...

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