Thursday 26 August 2010

Marketing Daily - British Airways, TUI, VW, Halewood and Michelin

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Breaking news from Marketing
 
Breaking news from Marketing August 2010
 
Latest News
 
BA launches ad campaign to back wide-ranging sale
Jennifer Whitehead,
26 August 2010
 

British Airways is promoting its first all-class sale in print and online...
British Airways: Great Big Sale drive launches today
 
 
Halewood targets the gay and lesbian communities with Sidekick shot
Gemma Charles,
26 August 2010
 

Halewood International, the independent drinks manufacturer and distributor, is running a test...
Halewood targets the gay and lesbian communities with Sidekick shot
 
 
TUI shops to abandon late-deal window cards
Alex Brownsell,
26 August 2010
 

Tour operator TUI Travel is to overhaul its nationwide chain of Thomson...
TUI
 
 
VW targets families with hero challenge
Alex Brownsell,
26 August 2010
 

Volkswagen is rolling out a digital campaign to promote its Touran and...
VW: Ultimate Family Hero
 
 
Michelin tackles safety issue ahead of new tyre-labelling regulations
Jennifer Whitehead,
26 August 2010
 

Michelin, the tyre company, is pre-empting the introduction of tyre-labelling regulations in...
Michelin: TV campaign focuses on safety and fuel efficiency
 
 
Relentless Energy Drink to sponsor Freeze Festival
Sara Kimberley,
26 August 2010
 

Relentless Energy Drink is to become the headline sponsor of London's winter...
Relentless: sponsoring the Freeze Festival for the next two years
 
 
 
Also in the News
 
Battle for 'local' advertising revenues intensifies
Jennifer Whitehead,
26 August 2010
 
Stores use social media in back-to-school drive
Sarah Shearman,
26 August 2010
 
Diageo profits rise 6%
John Reynolds,
26 August 2010
 
Google takes on Skype with launch of low-cost phone calls
Jennifer Whitehead,
26 August 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Introducing the buyer-centric revolution
Alan Mitchell
 

  Sometimes something is so obvious you don't need to give it a second thought. It's obvious for example...
 
 
Teamwork â€" a value worth investing in
Neville Upton
 

When it comes to building a successful business, there's no magic formula. What works for one company doesn't necessarily work...
 
 
The cat's out of the bag
Ian Moore
 

Apparently it's not a criminal offence to keep your cat in a wheelie bin, nor even somebody else's (cat, and/or...
 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week
Marketing Manager, Intuit
Excellent, Maidenhead
Online Marketing Manager, Better Placed Recruitment
£35000 - £45000 per annum + Excellent Benefits, East Midlands
Marketing Manager - Leading Drinks Company, GIM Recruitment
To £60k {+ Bonus, Car & Benefits, Kent
Planning Director, HUGE Inc
Salary Unspecified, SW3
Marketing Assistant, 2nd City Resourcing
£70 - £80 per day, Worcester
Senior Web Designer, Sears Davies Designers
Competitive, London South Bank
Account Manager, The Blueprint
£26000 - £30000 per annum + Excellent bens, London
Marketing Assistant, 2nd City Resourcing
£16,000 - £18,500, Worcester
Freelance Interactive Designer/Art Director - Interactive Agenc, Periscope Recruitment LLP
£250 - £290 per day, London
Promotional Project Manager, Direct Recruitment
£30,000 - £38,000, London
Search More Jobs
 
Film Brand Connections
 
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