Friday, 27 August 2010

Digital PM - TripAdvisor, News Corp, LBi, VW

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TripAdvisor awards €250k ad prize to BA and Agency.com
TripAdvisor awards €250k ad prize to BA and Agency.com
by Sara Kimberley
27 August 2010, 11:30AM
TripAdvisor, the travel community website, has crowned British Airways and Agency.com the winners of €250,000 worth of free advertising on its site.
News Corp's Australian iPad app sold A$1m of ads at launch
News Corp's Australian iPad app sold A$1m of ads at launch
by Staff
27 August 2010, 12:00PM
SYDNEY - The Australian, the News Corporation title, racked up as much as A$1m worth of advertising at its iPad app launch.
LBi to petition David Cameron with bee beard
LBi to petition David Cameron with bee beard
by Sarah Shearman
27 August 2010, 02:00PM
LBi has come up with a novel way to draw the prime minister's attention to the declining UK honey bee population by giving him a virtual "bee beard" that doubles as a petition.
VW creates augmented reality Golf Match
VW creates augmented reality Golf Match
by Sarah Shearman
27 August 2010, 01:10PM
Volkswagen has launched an augmented reality campaign to promote the features of its Golf Match model, to new car buyers and Golf prospects.
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Also in the news
Tesco launches website for tech support service
by Katherine Levy, 27 August 2010, 12:50PM
Creativebrief creates digital access to media and sports rights owners
by Arif Durrani, 27 August 2010, 11:20AM
Research confirms TV viewers are media multitaskers
by Katherine Levy, 26 August 2010, 04:36PM
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From the blogs
There's one good thing to say about the Aegis half year results.
Bob Willott
Fri, 27 Aug 2010 00:04:00 -0700
Huntsworth rebounds from the recession
Bob Willott
Thu, 26 Aug 2010 06:46:00 -0700
LBi's last pre-merger performance
Bob Willott
Thu, 26 Aug 2010 02:53:00 -0700
Chime strikes a cheerful note
Bob Willott
Wed, 25 Aug 2010 02:42:00 -0700
Shock horror: WPP mistakenly reports profit slump instead of 39% rise
Bob Willott
Tue, 24 Aug 2010 05:32:00 -0700
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