Thursday, 19 August 2010

Media AM - World Cup TV ratings, PHD, News Intermational paywalls, Tesco, Iris

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Media AM Bulletin
 
 
 
*   Latest News
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Adidas World Cup ad: more viewings for ads during tournament
World Cup helps boost TV audiences and commercial impacts
Mark Banham, 19 August 2010

The World Cup in South Africa helped entice viewers to watch an...

  
Times: has hired VCCP for pay-wall task
NI appoints VCCP to refresh pay-wall strategy
Matt Williams, 19 August 2010

News International, which is battling to attract readers to its Times and...

  
Half our waking hours spent consuming media
Half our waking hours spent consuming media
Jennifer Whitehead, 19 August 2010

An average adult spends almost half their waking day using mobiles, going...

  
Dyson: announced expansion plans as part of restructure
Dyson prepares to hand £5m media to PHD
Mark Banham, 19 August 2010

Dyson, the home appliance manufacturer, is set to appoint PHD Media to...

  
Tesco: launching
Tesco plots launch of newsstand mags
Katherine Levy, 19 August 2010

Tesco is moving into the world of paid-for consumer magazines with the...

  
IG Index: media review
IG calls £12m media review for Index brand
Matt Williams, 19 August 2010

IG Group, the spread-betting company, is reviewing the global media planning and...

  
Ian Millner: Iris Worldwide founder
Iris prepares to shut German office and mulls Spain's fate
Anne Cassidy, 19 August 2010

Iris is closing its office in Germany and considering shutting its Spanish...

  
*   Also in the News
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TUI calls review of direct and digital
Sara Kimberley, 19 August 2010
ITV rewards X Factor Facebook fans with first look at promo
Jennifer Whitehead, 18 August 2010
IPC's Webster replaced by Auton in job switch
John Reynolds, 18 August 2010
Starcom strikes Hollywood web deal that could be worth $100m
Staff, 18 August 2010
 

Special report: magazine ABCs

Magazine ABC special
Full coverage of the August 2010 magazine ABC results

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Media Bitch's Diary 13 August

Media Bitch's Diary 13 August
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Blogs & Forums
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  Sitting on the beach in Mallorca the other week, I was struck by a thought: men of a certain...

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How long have people been selling stuff on the web? How long have credit cards been around? How long have...

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  When I became a working mother for the first time I radically altered my views on work/life balance. Until...

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It didn't take long for pornographer turned respectable pillar of media society Richard Desmond to wield his axe at Channel...

Open letter to Rupert Murdoch concerning The Sunday Times paywall
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Dear Rupert Murdoch , Last week, on 4 August, this website reported that you 'gave the first hint' that...

It’s bounty time!
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You don't get a much bigger name in film than Clint Eastwood. This week he rode into town and joined...

 
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