Tuesday, 10 August 2010

Marketing Daily - HSBC, The FA, Google, the Army, Nestlé

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Breaking news from Marketing
 
Breaking news from Marketing August 2010
 
Latest News
 
HSBC strategy rethink looms as Britton exits
Alex Brownsell,
10 August 2010
 

HSBC's global marketing chief, Tracy Britton, has left her job with immediate...

HSBC: Britton's departure leaves bank's strategy in doubt
 
 
FA yet to seal England deal
Mark Banham,
10 August 2010
 

The England football team will return to action tomorrow (Wednesday) without a...

Football Association: still seeking sponsor for England team
 
 
Army sidelines recruitment marketing
Gemma Charles,
10 August 2010
 

The Ministry of Defence (MoD) has confirmed marketing will be a low...

Army: 'start thinking soldier' Publicis campaign
 
 
Google's search switch sparks 'bid spike' fears
Sarah Shearman,
10 August 2010
 

Brands have attacked Google's plans to relax its trademark policy, which search...

Google: search switch sparks fears
 
 
Nestlé shakes up marketing
Gemma Charles,
10 August 2010
 

Nestlé has appointed Jane Aldridge to the new role of head of...

Nestlé: shakes up marketing
 
 
NBA seeks partners for first Euro tour
Sarah Shearman,
10 August 2010
 

The National Basketball Association (NBA) is looking for commercial partners following the...

NBA: seeks partners for first Euro tour
 
 
 
Also in the News
 
Australian tourism push encourages UK advocates
Alex Brownsell,
10 August 2010
 
British Red Cross revamps website
Katherine Levy,
09 August 2010
 
Sky challenges Skype over logo
Jennifer Whitehead,
10 August 2010
 
Editor's comment: Google moves the goalposts
Gareth Jones,
10 August 2010
 
Jeremy Lee on Media: Change is as old as the hills
Jeremy Lee,
10 August 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Spot the client and win a tenner with ITV
Jeremy Lee
 

The photograph illustrating Marketing 's Sports Marketing feature last week showed the women who used up Robbie Earle's ticket allocation...

 
 
Is marketing irrelevant?
Alan Mitchell
 

    There is a widespread assumption that marketing is about marketers sending messages to target audiences via various media.  ...

 
 
Bags of nostalgia - to sell or not to sell?
Lolly and Nat
 

A few months ago I (lol) mentioned I'd been approached by a fellow crisp-spotter about my ludicrous 80's crisp-packet collection...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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