Friday, 20 August 2010

Breaking news from Brand Republic - IPC to sell Loaded, Premier Foods, Irish ABCs, Kellogg's

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IPC to sell the UK's original lad's mag Loaded
IPC to sell the UK's original lad's mag Loaded
by Arif Durrani
20 August 2010, 09:30AM
EXCLUSIVE: IPC is preparing to offload Loaded, its embattled men's monthly magazine that was the first of the so-called 90s lads' mags, following a period of sustained circulation losses.
Online shopping sales jump in July
Online shopping sales jump in July
by Sarah Shearman
20 August 2010, 09:30AM
Internet sales in July grew at their fastest rate yet, boosted by sales of holidays, clothing and accessories, according to new figures from the IMRG.
Premier Foods to launch cup-a-pasta range
Premier Foods to launch cup-a-pasta range
by John Reynolds
20 August 2010, 09:16AM
Premier Foods is looking to enliven the hot snack sector with the launch of a new cup-a-pasta range under its Batchelors brand.
Sunday Tribune hopes revamp will rekindle its fortunes
Sunday Tribune hopes revamp will rekindle its fortunes
by By John Reynolds
20 August 2010, 08:00AM
The Sunday Tribune, along with other key Irish Sunday newspapers, suffered falling circulations in the first six months of the year, according to the latest average six-monthly ABC figures.
Kellogg's ad launches 'high fibre' Choc 'N' Roll cereal
Kellogg's ad launches 'high fibre' Choc 'N' Roll cereal
by Sara Kimberley
19 August 2010, 02:08PM
Kellogg's has launched the first TV ad for its new 'high fibre' Coco Pops Choc 'N' Roll brand.
Microsoft Advertising hands UK trade PR brief to 3 Monkeys Communications
Microsoft Advertising hands UK trade PR brief to 3 Monkeys Communications
by Gemma O'Reilly
20 August 2010, 08:01AM
3 Monkeys Communications has been appointed by Microsoft Advertising to handle its UK trade PR brief.
M&S launches online TV show starring Myleene Klass
M&S launches online TV show starring Myleene Klass
by Alex Brownsell
19 August 2010, 01:20PM
Marks and Spencer is launching an online TV fashion show hosted by Myleene Klass.

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Also in the news
Marmite man moves to head up skincare
by John Reynolds, 19 August 2010, 12:40PM
Bing games app tops BR app chart
by Staff, 19 August 2010, 01:32PM
Rees lands Virgin Media role at DDB
by Anne Cassidy, 19 August 2010, 11:10AM
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