Monday 16 August 2010

Marketing Daily - P&G, Mars, EDF, BT and Three

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Breaking news from Marketing
 
Breaking news from Marketing August 2010
 
Latest News
 
P&G ups sustainable packaging credentials
Mark Banham,
16 August 2010
 

FMCG giant Procter & Gamble (P&G) has announced plans to use sugarcane-derived...

Pantene: brand's packaging will move to 100% recyclable material
 
 
Mars invests £2m in marketing light Twix spin-off
Daniel Farey-Jones,
16 August 2010
 

Mars has put £2m behind marketing a Twix brand extension called Twix...

Twix Fino: brand extension
 
 
EDF Energy promotes head of brand Martin Stead
Sara Kimberley,
16 August 2010
 

EDF Energy has promoted head of brand Martin Stead to consumer marketing...

EDF Energy: senior marketing personnel changes announced
 
 
BT's Premier League campaign 'slow to deliver subscribers'
Jennifer Whitehead,
16 August 2010
 

BT's £30m marketing push to promote its cut-price access to Sky Sports...

BT ad: Michael Owen starring in £30m push
 
 
Three in cash incentive to build One Plan awareness
Sara Kimberley,
16 August 2010
 

Three is launching a cash prize incentive to push consumers in-store as...

Three: Reverse Auction campaign highlights new tariff
 
 
Dr Oetker supports X Factor pizza with £2m campaign
John Reynolds,
16 August 2010
 

Dr Oetker is bringing out an X Factor branded pizza, backed by...

Dr Oetker: X Factor pizza
 
 
 
Also in the News
 
Times loses 1.2 million readers
Sarah Shearman,
16 August 2010
 
Yahoo! and Virgin Media latch on to new football season
Mark Banham,
16 August 2010
 
Peperami reveals first crowdsourced TV ad after dropping Lowe
Sara Kimberley,
16 August 2010
 
FA film pits Michael Owen against Dave Bloke
Sara Kimberley,
16 August 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
A fish eye view of marketing
Alan Mitchell
 

    I'm reading Winston Fletcher's new book Advertising: A Very Short Introduction . It's a very good establishment description of...

 
 
The dumbest creative idea of all time?
Chris Arnold
 

I've come across some pretty stupid ideas before but this one takes the biscuit. A hotel chain is putting grass...

 
 
Sharing is caring on Facebook
Sue Unerman
 

  When I became a working mother for the first time I radically altered my views on work/life balance. Until...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week
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GROUP ACCOUNT DIRECTOR - Direct Marketing - inspiring mentor, motivated team, pan European ..., Firehorse
c.£65 dep on experience, central London
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