Monday 16 August 2010

Digital PM - The Times, X Factor, FA, Three

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Times loses 1.2 million readers
Times loses 1.2 million readers
by Sarah Shearman
16 August 2010, 02:00PM
The Times has lost 1.2 million UK readers across its daily and Sunday websites and almost halved the amount of time people spend on its sites in the past three months, according data released by ComScore.
Dr Oetker supports X Factor pizza with £2m campaign
Dr Oetker supports X Factor pizza with £2m campaign
by John Reynolds
16 August 2010, 12:52PM
Dr Oetker is bringing out an X Factor branded pizza, backed by marketing spend of £2m, that it hopes will attract new consumers to the category.
FA film pits Michael Owen against Dave Bloke
FA film pits Michael Owen against Dave Bloke
by Sara Kimberley
16 August 2010, 11:15AM
Dare has created an online video campaign to encourage thousands of football fans to take part in the FA's Umbro Fives tournament.
Three in cash incentive to build One Plan awareness
Three in cash incentive to build One Plan awareness
by Sara Kimberley
16 August 2010, 12:41PM
Three is launching a cash prize incentive to push consumers in-store as part of a brand-awareness campaign for its new tariff, The One Plan.
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Also in the news
Peperami reveals first crowdsourced TV ad after dropping Lowe
by Sara Kimberley, 16 August 2010, 06:00AM
Yahoo! and Virgin Media latch on to new football season
by Mark Banham, 16 August 2010, 11:45AM
Spotify loses executive to research start-up
by Daniel Farey-Jones, 16 August 2010, 10:55AM
News Corp to launch digital newspaper app
by Sarah Shearman, 16 August 2010, 09:05AM
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From the blogs
Tory Party treasurer Michael Spencer departs from Engine board
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Sat, 14 Aug 2010 10:59:00 -0700
IMI Mobile bid for WIN becomes unconditional
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Tue, 10 Aug 2010 14:45:00 -0700
Asia Digital says it has acquired "essential" technology from DGM administrators
Bob Willott
Thu, 05 Aug 2010 00:58:00 -0700
Google's trademark change is common sense
Jack Wallington
Wed, 04 Aug 2010 07:43:00 -0700
Losses don't augur well for Clash Media
Bob Willott
Mon, 02 Aug 2010 14:02:00 -0700
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