Monday, 9 August 2010

Campaign Daily Fix - Halfords, GSK, General Motors, Renault, Cosmopolitan

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Campaign Daily Fix
 
09 August 2010  
Latest News
Halfords: has appointed DLKW/Lowe
Halfords appoints DLKW Lowe to £10 million ad account
Kunal Dutta, 09 August 2010

Halfords, the car accessory retailer, has appointed DLKW Lowe to handle its £10 million creative account.

 
GSK: MediaCom and Starcom split brief
MediaCom and Starcom split £100m GSK media brief
Mark Banham and Katherine Levy, 06 August 2010

GlaxoSmithKline has retained MediaCom to handle its £60 milliion UK media planning and buying account, but the WPP agency has lost some European business to Starcom MediaVest Group.

 
GM adspend to return to pre-bankruptcy levels
GM adspend to return to pre-bankruptcy levels
Staff, 09 August 2010

NEW YORK - General Motors has said it will boost its adspend to pre-bankruptcy levels, according to a report in the WSJ.

 
Renault Mégane: anglo-French ad campaign
Renault introduces Claude the 'joie' expert
Jacob Mathias, 06 August 2010

Publicis has launched the main part of the Renault 'Mégane Experiment' campaign, with the release of a 60-second TV ad last night.

 
Cosmopolitan: 3D cover featured on copies exclusive to Tesco
Cat Deeley in 3D Cosmo special edition
Katherine Levy, 09 August 2010

NatMag's Cosmopolitan magazine has partnered with Pantene Pro-V Aqua Light for a special collectors' edition of its September issue, on sale exclusively in Tesco, featuring Cat Deeley in a 3D...

 
 
Also in the News
Virgin Media moves on sale of UKTV
Maisie McCabe, 09 August 2010
Google confirms acquisition of social tech company Slide
Jennifer Whitehead, 09 August 2010
Heartbeat delivers 4.8 million for ITV1
Daniel Farey-Jones, 09 August 2010
 
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Latest Work
Skandia 'Team GBR' by St. Luke's
Skandia 'Team GBR' by St. Luke's
05 August 2010

Skandia has released a film online to leverage its sponsorship of the British sailing team, Skandia Team GBR.

 
Sony 'the rocket project' by 180 Los Angeles
Sony 'the rocket project' by 180 Los Angeles
05 August 2010

The first rocket to reach the moon had less computing power than the Sony VAIO notebook apparently, so Sony has launched a new ad campaign based a project to get...

 
More Work
 
Blogs
Latest Blog Entries
A bit of a Hoo ha
Steve Henry

  So. Is it really all over for copywriters and art directors ? I'm torn. The argument goes that the...

I am a Renault 4. My name is Amy.
Lolly and Nat

Saw this on the way home last night, and was so moved by the humble plea of this old banger...

A quick message from the 3rd Floor
Lolly and Nat

I (lol) bid my twenties farewell this week. Or as Jax our TV producer put it, 'welcome to the 3rd floor.'...

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Campaign Jobs
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Head of Trading Insights , Groupe Aeroplan Competitive salary plus benefits and bonus, London (West End)
Creative Directors and Art Directors , Creative Recruitment £250 per day LTD., London
Senior Traffic Manager , Purple Consultancy £35000 - £45000 per annum, London
Creative Services Director , Emma & Rachael & You £90,000 - £100,000,
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