Digital PM - Strongbow, Google, NYTimes, Sony Ericsson

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Strongbow turns its tap off to bankers in new viral by Sara Kimberley 31 August 2010, 12:45PM Strongbow is launching a spoof viral campaign on Friday (3 September), which sends up its own 'honours' ads and sends a clear snub to the City's fat cats. Google's 'Priority Inbox' to affect email marketing strategies by Jennifer Whitehead 31 August 2010, 03:35PM Direct marketers are already working out how to adapt to Gmail's new Priority Inbox system amid fears that the new feature could lessen the impact of email marketing. NYTimes adds Facebook feature ahead of paywall by Gordon MacMillan 31 August 2010, 03:38PM The New York Times is to allow users to login into its website using Facebook and in doing so sends out a message that it does not want the introduction of its metered paywall next year to get in the way of sharing content socially. Sony Ericsson targets Chinese mobile market as Vodafone 'prepares exit' by Sarah Shearman 31 August 2010, 02:18PM Sony Ericsson has partnered with China's largest mobile operator, China Mobile, to launch its first smartphone to support the country's SCMDA network, in a bid to strengthen its position in the region. Google acquisition of Angstro adds to Google Me speculation by Staff 31 August 2010, 11:55AM SAN FRANCISCO - Google has bought social networking start-up Angstro and hired its founder Rohit Khare as it continues to challenge Facebook. This follows some changes it made last week to Orkut, which is fast losing ground to its US rival. Intelligence Agency and brand leagues, pitch activity, company results, market forecast and more Visit intelligence   Also in the news Ebay redoubles marketing efforts for fashion offering by Sarah Shearman, 31 August 2010, 08:55AM Hardys backs Come Dine With Me deal with major campaign by Sara Kimberley, 31 August 2010, 08:55AM Kelkoo hires Simpson as it launches brand review by Jennifer Whitehead, 31 August 2010, 10:45AM Creative Orchestra alters Tube map for water charity campaign by Jennifer Whitehead, 31 August 2010, 10:25AM Think BR The latest comment from our columnists and leading industry figures Visit Think BR From the blogs There's one good thing to say about the Aegis half year results. Bob Willott Fri, 27 Aug 2010 00:04:00 -0700 Huntsworth rebounds from the recession Bob Willott Thu, 26 Aug 2010 06:46:00 -0700 LBi's last pre-merger performance Bob Willott Thu, 26 Aug 2010 02:53:00 -0700 Chime strikes a cheerful note Bob Willott Wed, 25 Aug 2010 02:42:00 -0700 Shock horror: WPP mistakenly reports profit slump instead of 39% rise Bob Willott Tue, 24 Aug 2010 05:32:00 -0700 Latest jobs Digital Director - Social Media & Search Recruiter Ad Lib Salary £Competitive DOE + Profit Share + Bonus Location Gloucestershire Senior Digital Project Manager Recruiter Purple Consultancy Salary £40000 - £47000 per annum Location London Planner Recruiter Dynamic New Alliances Salary £30K - £40K Location London Digital Marketing Manager Recruiter Future Publishing Salary £competitive + excellent benefits Location London Senior Project Manager Recruiter The Blueprint Salary £50000 - £60000 per annum + Package Location London Freelance Digital Senior Project Manager Recruiter Cogs Agency Salary £250/day Location Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders