Friday, 20 August 2010

Global Bulletin from Brand Republic - Levi's, No God campaign, Sunday Tribune, Coca-Cola, News Corp, Iris

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Levi's marks Denizen launch with social media project
Levi's marks Denizen launch with social media project
by Jane Leung
20 August 2010, 11:29AM
HONG KONG - Following the launch of Levi's made-for-China apparel brand Denizen in Shanghai this week, a group of ten bloggers has been recruited to represent the brand's target audience.
New Zealand 'there's probably no God' ad attracts one complaint
New Zealand 'there's probably no God' ad attracts one complaint
by Ben Bold
20 August 2010, 09:52AM
A New Zealand ad proclaiming that "there's probably no God" attracted just one complaint, several months after a similar campaign became the sixth-most complained about ad in the UK in 2009.
Sunday Tribune hopes revamp will rekindle its fortunes
Sunday Tribune hopes revamp will rekindle its fortunes
by By John Reynolds
20 August 2010, 08:00AM
The Sunday Tribune, along with other key Irish Sunday newspapers, suffered falling circulations in the first six months of the year, according to the latest average six-monthly ABC figures.
Coca-Cola launches 'Maaza Milky Delite'
Coca-Cola launches 'Maaza Milky Delite'
by Raahil Chopra
20 August 2010, 12:07PM
MUMBAI - Coca-Cola India has entered the dairy segment by launching a mango and milk based drink - 'Maaza Milky Delite'.
News Corp gives Republicans $1m donation
News Corp gives Republicans $1m donation
by Staff
18 August 2010, 12:01PM
WASHINGTON -- Rupert Murdoch has never disguised the colour of his politics, but New Corporation's move to donate $1m to the Republicans is still seen as a bold and controversial step that has sparked accusations of partisan politics.
Iris prepares to shut German office and mulls Spain's fate
Iris prepares to shut German office and mulls Spain's fate
by Anne Cassidy
19 August 2010, 10:50AM
Iris is closing its office in Germany and considering shutting its Spanish office as the independent agency group retrenches on its expansion.
Also in the news
McDonald's ad prompts wrath of comic fans
by John Reynolds, 19 August 2010, 09:53AM
GQ India goes digital
by Staff, 17 August 2010, 03:09PM
Starcom strikes Hollywood web deal that could be worth $100m
by Staff, 18 August 2010, 05:30PM
L'Oreal launches $50m media review in Australia
by Katherine Levy, 17 August 2010, 01:00PM
News Corp to launch digital newspaper app
by Sarah Shearman, 16 August 2010, 09:05AM
JWT Melbourne turns Tweeters into authors for the Melbourne Writers Festival
by Campaign Brief, 17 August 2010, 03:14PM

From Pakistan - Sabene Saigol blogs from Lahore

Welcome to Tweetistan
Sabene Saigol
Sat, 14 Aug 2010 09:17:00 GMT
Our most recent crisis (...and where are the brands...?)
Sabene Saigol
Tue, 10 Aug 2010 08:47:00 GMT
TEDxLahore
Sabene Saigol
Tue, 03 Aug 2010 19:24:00 GMT

From Singapore - Chris Reed on partnership marketing

Singapore launches first Youth Olympic Games with a style and enthusiasm that London will find hard to match

Music is leading the way in creating imaginative brand partnerships

Â

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