Thursday 26 August 2010

Breaking news from Brand Republic - Initiative, MediaCom, Martin Sorrell, IPA, Digg plus ThinkBR and The Wall

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Initiative turns to Altman
Initiative turns to Altman
by Mark Banham
26 August 2010, 08:00AM
Initiative Media has ended its long hunt for a chief executive with the appointment of Alex Altman, the managing director of Group M's dedicated COI unit, M4C.
MediaCom scoops BSkyB's £15m online media account
MediaCom scoops BSkyB's £15m online media account
by Katherine Levy
26 August 2010, 09:56AM
BSkyB has selected Media­Com to handle its estimated £15 million media planning and buying account for its online display advertising business.
'Paywalls are essential,' says WPP's Martin Sorrell
'Paywalls are essential,' says WPP's Martin Sorrell
by Arif Durrani
25 August 2010, 04:38PM
WPP's chief executive Sir Martin Sorrell believes online paywalls are an "essential" part of the armoury for newspaper and magazine publishers in the digital age.
IPA goes 'legal' with ex-legal chief Palomba
IPA goes 'legal' with ex-legal chief Palomba
by Ian Darby
26 August 2010, 08:00AM
London's High Court played host last week to the ironic spectacle of the IPA taking legal action against Marina Palomba, its ex-legal director.
High-street retailers criticised for salt content in salads
High-street retailers criticised for salt content in salads
by Jennifer Whitehead
26 August 2010, 09:50AM
Pre-prepared salads and pasta bowls are the latest convenience foods to come under attack from the anti-salt lobby, with a new survey finding that many have more than half the recommended daily allowance of salt.
Social link-sharing site Digg relaunches
Social link-sharing site Digg relaunches
by Sarah Shearman
26 August 2010, 09:30AM
Social link-sharing website Digg has relaunched, with a focus on making it better for publishers as well as users.
Think BR: PromoFutures
Think BR: PromoFutures
by Colin Lloyd
25 August 2010, 11:49AM
Brands and retailers are caught in a perfect storm of sales promotion and will have to rely on new techniques and technologies to provide brand impact in the coming age of consumer power, writes Colin Lloyd, co-author of sales promotion history 'Beyo...

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Also in the news
Eurostar holds talks for Olympic ad brief
by Matt Williams, 26 August 2010, 08:00AM
Durex taps 'Gen Y' for crowdsourcing
by Anne Cassidy, 26 August 2010, 08:00AM
Diageo profits rise 6%
by John Reynolds, 26 August 2010, 09:18AM
GM's Chevy marque calls Euro ad review
by Sara Kimberley, 26 August 2010, 08:00AM
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From the blogs
Let's face it, hijabs don't sell...!
Sabene Saigol
Thu, 26 Aug 2010 04:57:00 GMT
Dear Martin Sorrell...
Chris Arnold
Wed, 25 Aug 2010 23:21:00 GMT
Looking for loyalty? Just ask.
Rocket
Wed, 25 Aug 2010 16:15:00 GMT
The sound of yday and 2mrw
Greg Taylor
Wed, 25 Aug 2010 15:54:00 GMT
New ASA CAP and BCAP Codes launched 1 September 2010
Ardi Kolah
Wed, 25 Aug 2010 14:45:00 GMT
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