Latest news | | | | | | Initiative Media has ended its long hunt for a chief executive with the appointment of Alex Altman, the managing director of Group M's dedicated COI unit, M4C. | | | | | | | BSkyB has selected MediaÂCom to handle its estimated £15 million media planning and buying account for its online display advertising business. | | | | | | | WPP's chief executive Sir Martin Sorrell believes online paywalls are an "essential" part of the armoury for newspaper and magazine publishers in the digital age. | | | | | | | London's High Court played host last week to the ironic spectacle of the IPA taking legal action against Marina Palomba, its ex-legal director. | | | | | | | Pre-prepared salads and pasta bowls are the latest convenience foods to come under attack from the anti-salt lobby, with a new survey finding that many have more than half the recommended daily allowance of salt. | | | | | | | Social link-sharing website Digg has relaunched, with a focus on making it better for publishers as well as users. | | | | | | | Brands and retailers are caught in a perfect storm of sales promotion and will have to rely on new techniques and technologies to provide brand impact in the coming age of consumer power, writes Colin Lloyd, co-author of sales promotion history 'Beyo... | | | | Intelligence |
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