Tuesday 17 August 2010

Digital AM - The Times, Foster's, Hulu, Google, AOL, plus The Wall > Social media strategy

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Latest news
Agencies voice concern as Times loses online readers
Agencies voice concern as Times loses online readers
by John Reynolds
17 August 2010, 11:06AM
Media buyers and commentators have thrown fresh doubt over whether News International has a digital arm worth brand investment, after new data revealed The Times has lost 1.2 million unique users since May.
Foster's set to remake British comedy shows
Foster's set to remake British comedy shows
by Gemma Charles
16 August 2010, 06:22PM
Foster's is to extend its humour-based marketing strategy by reviving a series of classic British comedies online.
Hulu prepares for $2bn IPO deal
Hulu prepares for $2bn IPO deal
by Sara Kimberley
17 August 2010, 11:01AM
Hulu, the US video-on-demand service, is considering a stock market flotation in the autumn in a deal that could value the company at more than $2 billion, according to reports.
Google hires BBC news executive
Google hires BBC news executive
by Sarah Shearman
17 August 2010, 09:41AM
Google is hiring BBC News' head of development and rights, Madhav Chinnappa, to its partnerships team for Europe, the Middle East and Africa.
AOL ringfences $50m for hundreds more local sites
AOL ringfences $50m for hundreds more local sites
by Jennifer Whitehead
17 August 2010, 09:30AM
AOL is building on its local news offering with plans to invest $50m in hundreds of new local websites this year.
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From The Wall
There is no such thing as social media strategy, say Parker and Mitchell
@gordonmacmillan
Tue, 17 Aug 2010 10:20:52 +0000
New York Times tests paywall on local title - asks readers for $14.95 a month
@gordonmacmillan
Tue, 17 Aug 2010 09:16:39 +0000
Self Proclaimed 'Social Media Experts' - damaging
Vincent Haywood
Mon, 16 Aug 2010 12:41:00 +0000
How stuff goes viral - great presentation
Polly Becker
Sat, 14 Aug 2010 08:00:04 +0000
Birmingham Mail hyperlocal project points to the future
@gordonmacmillan
Fri, 13 Aug 2010 14:35:12 +0000
7 reasons your competitors are spending $1bn on Facebook ads this year
Sue Keogh
Fri, 13 Aug 2010 11:43:16 +0000
Twitter the movie - this is Awesome [Trailer fun]
@gordonmacmillan
Fri, 13 Aug 2010 08:46:47 +0000
Twitter exerts control as it launches its 'Tweet Button' and replaces Tweetme
@gordonmacmillan
Thu, 12 Aug 2010 17:37:40 +0000
Social media & the art of face to face meetings
Mel Carson
Thu, 12 Aug 2010 12:49:20 +0000
Digital Democracy: traditional marketing & the new public sphere
Callum Saunders
Thu, 12 Aug 2010 10:37:15 +0000
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