Friday, 20 August 2010

Marketing Daily - IPC, Premier Foods, Kellogg, Miller Draft

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Breaking news from Marketing
 
Breaking news from Marketing August 2010
 
Latest News
 
IPC to sell the UK's original lads' mag Loaded
Arif Durrani,
20 August 2010
 

EXCLUSIVE: IPC is preparing to offload Loaded, its embattled men's monthly magazine...

PC to sell the UK's original lad's mag Loaded
 
 
Online shopping sales jump in July
Sarah Shearman,
20 August 2010
 

Internet sales in July grew at their fastest rate yet, boosted by...

Summer spree: UK shoppers spent £5bn online in July
 
 
Premier Foods to launch cup-a-pasta range
John Reynolds,
20 August 2010
 

Premier Foods is looking to enliven the hot snack sector with the...

Premier Foods to launch cup-a-pasta range
 
 
Scotch Tape in digital push
Ben Bold,
20 August 2010
 

3M is launching a digital-focused integrated marketing campaign to promote its Scotch...

Scotch Tape: integrating social media into latest ad campaign
 
 
Kellogg's ad launches 'high fibre' Choc 'N' Roll cereal
Sara Kimberley,
19 August 2010
 

Kellogg's has launched the first TV ad for its new 'high fibre'...

Kellogg's ad launches 'high fibre' Choc 'N' Roll cereal
 
 
Miller Draft launches 'Clean Streets' campaign
Sara Kimberley,
20 August 2010
 

Miller Genuine Draft is launching a new TV ad that focuses on...

Miller: Clean Streets ad
 
 
 
Also in the News
 
M&S launches online TV show starring Myleene Klass
Alex Brownsell,
19 August 2010
 
Facebook Places takes aim at Foursquare
Sarah Shearman,
19 August 2010
 
H&M launches free fashion app
Sarah Shearman,
19 August 2010
 
Marmite man moves to head up skincare
John Reynolds,
19 August 2010
 
Huggies launches stand-up comedy branded content
Alex Brownsell,
19 August 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Loaded magazine confirms the internet is for porn...
CHRIS BARRACLOUGH
 

Loaded magazine, the godfather of the lads' mags, has slumped to sales of around 50,000. IPC is now selling it. ...

 
 
The World Cup - a game of two devices (at least)
Tim Elkington
 

How did you watch the World Cup? If it was a big evening game then it was probably on telly,...

 
 
100 days that shook the world
Joe Gill
 

With the first 100 days of the Coalition marked by a blitzkrieg approach to tax and spend policies, David Cameron...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week
Account Manager - to £35k - varied clients, C Force Communications Limited
To £35,000 + benefits depending on experience, Marlborough, Wiltshire
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£25-£35k, Kingston-upon-Thames, South West London
Creative Group Head, Dynamic New Alliances
£40K - £50K Depending on experience, London
Senior Account Director - Brand (Mat Cover), PRJS
TBC,
GROUP ACCOUNT DIRECTOR - Direct Marketing - inspiring mentor, motivated team, pan European ..., Firehorse
c.£65 dep on experience, central London
Sales or Senior Sales Executive, Haymarket Media Group
up to £25k plus bonus., Hammersmith
Sports Marketing Manager, Fishtank
£34000 - £41000 per annum, South West England
Brand Planners and Brand Strategists, Blue Skies Marketing Recruitment
£20000 - £45000 per annum, London
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£30000 - £35000 per annum, Gloucester
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