Monday 23 August 2010

Campaign Daily Fix - Talk Talk, Tetley Tea, Facebook, Future Publishing, News Corp

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Campaign Daily Fix
 
23 August 2010  
Latest News
Fan fare: TalkTalk offers ad break opportunities for X Factor viewers
TalkTalk enables X Factor fans to become TV stars
Sara Kimberley, 23 August 2010

TalkTalk is leveraging its sponsorship of The X Factor by launching an augmented-reality campaign that will give fans the opportunity to appear in the ad breaks.

 
Tetley: animated tea folk set to return to TV screens
MCBD confirms return of Tetley Tea Folk
Ben Bold, 23 August 2010

Tetley's advertising agency Miles Calcraft Briginshaw Duffy has confirmed that the Tetley Tea Folk will be returning to the nation's TV screens after an absence of nine years, and has...

 
Hot Potato: Facebook acquires social start-up
Facebook acquires social start-up Hot Potato
Sara Kimberley, 23 August 2010

Facebook has acquired local-based social networking site shop Hot Potato for an undisclosed sum.

 
Future: appoints Mark Wood as UK chief executive
Future appoints Mark Wood as UK chief executive
Katherine Levy, 23 August 2010

Future, the special-interest media group, has announced the appointment of Mark Wood as new chief executive of its UK business, following the departure of Robert Price in May who left...

 
Rupert Murdoch: News Corporation boss hires Greg Clayman
News Corp hires Viacom digital boss to head iPad newspaper
Staff, 23 August 2010

NEW YORK - The planned News Corporation app-based newspaper is to be led by Greg Clayman, the head of digital distribution at Viacom.

 
 
Also in the News
The X Factor pulls its biggest debut audience
Ben Bold, 23 August 2010
Simon Davies in shock exit from Independent
Harriet Dennys, 20 August 2010
Campbell Soup gears up for bid of United Biscuits
John Reynolsds, 23 August 2010
 
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Latest Work
National Lottery 'cars and cash' by AMV BBDO
National Lottery 'cars and cash' by AMV BBDO
23 August 2010

National Lottery operator Camelot has launched its latest TV ad campaign for the new 'Cars and Cash' scratchcard.

 
WaterAid 'diarrhoea' by Kitcatt Nohr Alexander Shaw
WaterAid 'diarrhoea' by Kitcatt Nohr Alexander Shaw
23 August 2010

WaterAid, the international charity, has launched a campaign that highlights the plight of people living in areas of poor sanitation

 
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