Breaking news from Brand Republic - Peperami, P&G, BT, Sky Arts, News Corp, DK

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Peperami reveals first crowdsourced TV ad after dropping Lowe by Sara Kimberley 16 August 2010, 06:00AM Unilever-owned brand Peperami has unveiled its long-awaited crowdsourced TV ad, which promotes the bitesize Nibblers range - watch it here. P&G ups sustainable packaging credentials by Mark Banham 16 August 2010, 09:05AM FMCG giant Procter & Gamble (P&G) has announced plans to use sugarcane-derived plastic on selected packaging for its Pantene Pro-V, Covergirl and Max Factor brands to increase its sustainability credentials. BT's Premier League campaign 'slow to deliver subscribers' by Jennifer Whitehead 16 August 2010, 09:35AM BT's £30m marketing push to promote its cut-price access to Sky Sports channels is predicted to have delivered far fewer customers than hoped for, according to an analyst. Sky Arts takes every ad space in six streets by Katherine Levy 16 August 2010, 09:41AM Sky has launched an out-of-home campaign in collaboration with celebrity photographer Rankin, to promote its channels Sky Arts 1 and Sky Arts 2. News Corp to launch digital newspaper app by Sarah Shearman 16 August 2010, 09:05AM Rupert Murdoch is planning to create a national digital newspaper in the US as a paid for app for Apple's iPad and mobile phones, according to a report in the Los Angeles Times. DK on hunt for digital agency by Staff 13 August 2010, 04:25PM Publisher Dorling Kindersley is looking to appoint a digital agency to help the company develop a range of iPhone, iPad and Android apps as it embarks on a "major new digital investment". Think BR: Desmond wastes no time firing Five into a new era by Adrian Drury 16 August 2010, 09:30AM Richard Desmond is betting his blueprint for Five provides a stronger model for profitability at the loss-making broadcaster than TV veteran RTL and has wasted no time clearing out the old guard and cutting into its cost base, writes Adrian Drury, p... Intelligence Agency and brand leagues, pitch activity, company results, market forecast and more Visit intelligence   Also in the news Analyst criticises Ofcom digital radio report by Maisie McCabe, 13 August 2010, 02:35PM Bacardi hires senior FMCG marketer Stefan Bomhard by Gemma Charles, 13 August 2010, 12:50PM Birmingham Mail partners bloggers for hyperlocal project by Gordon MacMillan, 13 August 2010, 03:40PM Media Bitch's Diary 13 August by Harriet Dennys, 13 August 2010, 03:46PM Out and About 13 August by Harriet Dennys, 13 August 2010, 04:59PM Think BR The latest comment from our columnists and leading industry figures Visit Think BR From the blogs Strap in before you tuck in Greg Taylor Mon, 16 Aug 2010 08:52:00 GMT London's next model Steve Henry Mon, 16 Aug 2010 07:28:00 GMT The dumbest creative idea of all time? Chris Arnold Mon, 16 Aug 2010 02:16:00 GMT Tory Party treasurer Michael Spencer departs from Engine board Bob Willott Sat, 14 Aug 2010 17:59:00 GMT Nine out of ten cats Ian Moore Sat, 14 Aug 2010 12:49:00 GMT Latest jobs Senior Account Manager Recruiter Propel Salary £35000 - £40000 per annum + pension, bonus Location London Online Marketing Manager Recruiter Bluestone Resorts Limited Salary £30,000 pa Location Pembrokeshire Creative Group Head Recruiter Dynamic New Alliances Salary £40K - £50K Depending on experience Location London UK and Global Brand Management and Business Development Role Recruiter The Partnership Salary £35k upwards Location Fulham, London Executive Creative Director Recruiter The Blueprint Salary £150000 - £200000 per annum + Excellent Benifits Location London Campaign Manager Recruiter Direct Recruitment Salary £30000 - £30000 + bens Location Herts Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders