Wednesday, 18 August 2010

Campaign Daily Fix - IPC, itv.com, Facebook, Times...

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Campaign Daily Fix
 
18 August 2010  
Latest News
IPC's Evelyn Webster: moving to parent in switch with Auton
IPC's Webster replaced by Auton in job switch
John Reynolds, 18 August 2010

Evelyn Webster is to leave her role as chief executive of IPC Media after 20 months and will be replaced by former chief executive Sylvia Auton.

 
Fru Hazlitt: joined itv.com in June
Hazlitt recruits Global Radio's Pembrooke for ITV.com role
Jennifer Whitehead, 17 August 2010

Fru Hazlitt has recruited her former Global Radio colleague Robin Pembrooke to take up the role of managing director at ITV.com.

 
Facebook tool launched to help agencies manage advertising
Facebook tool launched to help agencies manage advertising
Sarah Shearman, 18 August 2010

Search technology company Marin Software has created a tool that allows agencies to manage their ads on Facebook, alongside search sites such as Google, Yahoo! and Bing.

 
Rupert Murdoch: chairman and chief executive officer of News Corporation
Agencies voice concern as Times loses online readers
John Reynolds, 17 August 2010

Media buyers and commentators have thrown fresh doubt over whether News International has a digital arm worth brand investment, after new data revealed The Times has lost 1.2 million unique...

 
Sky: launches out-of-home promotion of Sky Arts channels
Sky Arts takes every ad space in six streets
Katherine Levy, 16 August 2010

Sky has launched an out-of-home campaign in collaboration with celebrity photographer Rankin, to promote its channels Sky Arts 1 and Sky Arts 2.

 
 
Also in the News
Dr Oetker supports X Factor pizza with £2m campaign
John Reynolds, 16 August 2010
Saatchis Johannesburg parachutes ostrich into Cadbury campaign
Katherine Levy, 16 August 2010
 
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Latest Work
Peperami 'Animal' by Rowland Davies
Peperami 'nibblers' by Rowland Davies
16 August 2010

Peperami is launching its much-awaited crowd-sourced spot after dropping Lowe.

 
Cadbury 'Wispa Duo' by Fallon
Cadbury Wispa 'Wispa Duo' by Fallon
16 August 2010

To mark the launch of new Cadbury Wispa Duo, the bar which is split into two pieces, an an online and outdoor campaign asks the nation which side they prefer...

 
Football Association 'FA Umbro fives' by Dare
Football Association 'FA Umbro fives' by Dare
16 August 2010

The FA Umbro Fives, the only five-a-side football competition with a Wembley final, has launched with an online film by Dare.

 
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