Tuesday, 10 August 2010

Breaking news from Brand Republic - HSBC, Yahoo!, The Ministry of Defence, Glamour, FA, Google, NBA, Skype, Nestle, media jollies

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HSBC strategy rethink looms as Britton exits
HSBC strategy rethink looms as Britton exits
by Alex Brownsell
10 August 2010, 08:45AM
HSBC's global marketing chief, Tracy Britton, has left her job with immediate effect, leaving the bank's long-term brand strategy in doubt.
Yahoo! reviews global media planning and buying
Yahoo! reviews global media planning and buying
by Mark Banham
10 August 2010, 09:30AM
Yahoo! is to review its global media planning and buying account, currently held by Mindshare, with digital duties carried out by fellow WPP shop Neo@Ogilvy.
Army sidelines recruitment marketing
Army sidelines recruitment marketing
by Gemma Charles
10 August 2010, 08:00AM
The Ministry of Defence (MoD) has confirmed that marketing will be a low priority in its review of Army recruitment following the decision to end its relationship with Publicis, the current lead strategic creative agency, by 2012.
Glamour publishes Converse-backed regional issues
Glamour publishes Converse-backed regional issues
by Katherine Levy
10 August 2010, 09:21AM
Conde Nast's Glamour magazine has produced eight different September editions of the magazine for different regions in the UK, in a partnership with the shoe brand Converse.
FA yet to seal England deal
FA yet to seal England deal
by Mark Banham
10 August 2010, 09:00AM
The England football team will return to action tomorrow (Wednesday) without a lead sponsor, following the side's disappointing World Cup campaign in South Africa.
Google's search switch sparks 'bid spike' fears
Google's search switch sparks 'bid spike' fears
by Sarah Shearman
10 August 2010, 08:00AM
Brands have attacked Google's plans to relax its trademark policy, which search marketing experts say may cause the price of some pay-per-click ads to double.
NBA seeks partners for first Euro tour
NBA seeks partners for first Euro tour
by Sarah Shearman
10 August 2010, 08:00AM
The National Basketball Association (NBA) is looking for commercial partners following the announcement of the first-ever competitive fixtures to be held in Europe.
Sky challenges Skype over logo
Sky challenges Skype over logo
by Jennifer Whitehead
10 August 2010, 09:10AM
BSkyB is challenging internet telephone service Skype over attempts to register its bubble logo trademark because it is concerned it could be confused with Sky.
Nestle shakes up marketing
Nestle shakes up marketing
by Gemma Charles
10 August 2010, 08:00AM
Nestle has appointed Jane Aldridge to the new role of head of marketing for Nescafé, as part of a wider reshuffle.
Does the Bribery Act mean curtains for media jollies?
Does the Bribery Act mean curtains for media jollies?
by Geoff Nicholas
10 August 2010, 12:06AM
Geoff Nicholas, co-head of Freshfield's global investigations practice, explains how the UK's tough new anti-bribery laws will affect the age-old industry practices of rebates and corporate entertainment

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Also in the news
Virgin Media to create digital sales team
by Maisie McCabe, 09 August 2010, 12:55PM
Channel 4 to kick off Paralympics coverage
by Daniel Farey-Jones, 09 August 2010, 03:20PM
HMV Group names Sim as first group marketing director
by Jennifer Whitehead, 09 August 2010, 01:30PM
Keep some restrictions on local media, says Ofcom
by Maisie McCabe, 09 August 2010, 04:20PM
British Red Cross revamps website
by Katherine Levy, 09 August 2010, 03:14PM
Halfords appoints DLKW Lowe to £10m ad account
by Kunal Dutta, 09 August 2010, 11:40AM
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