Friday, 10 July 2015

Kleenex tops Campaign Viral Chart; P&G sells Wella and Max Factor; Disney Pixar characters star in Sky Broadband ad

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Brand Republlic
Daily News 10th July
 
Campaign Viral Chart: Kleenex ad is most shared Campaign Viral Chart: Kleenex ad is most shared
10 July 15, Gurjit Degun
A Kleenex ad that shows the bond between a man in a wheelchair and a dog who also needs assistance walking, crowns the top of this week's chart.
 
P&G sells off 43 beauty brands for $12.5bn including Wella and Max Factor P&G sells off 43 beauty brands for $12.5bn including Wella and Max Factor
09 July 15, Shona Ghosh
Procter and Gamble has agreed to sell off 43 of its hair and beauty brands to beauty giant Coty for $12.5bn (£8.13bn).
 
Disney Pixar's Inside Out movie characters star in Sky Broadband ad Disney Pixar's Inside Out movie characters star in Sky Broadband ad
10 July 15, Omar Oakes
Sky's new TV ad to promote its premium broadband internet service breaks today and once again sees the pay-TV broadcaster piggyback off the cinema release of an animated movie.
 
Facebook to launch own music-streaming service Facebook to launch own music-streaming service
09 July 15, Arif Durrani
The competitive and nascent digital music space dominated by Spotify, Apple Music and Tidal could soon have a new audio streaming entrant in the form of Facebook.
 
Google, Microsoft and BBC discuss the 'desert of digital skills' Google, Microsoft and BBC discuss the 'desert of digital skills'
09 July 15, Helen Hoddinott
Google, Microsoft and the BBC joined a panel last week to discuss how they are joining forces to urge boost in digital skills in schools in an initiative by BIMA called Digital Day.
 
Twitter, autoplay and what it means for viewability Twitter, autoplay and what it means for viewability
09 July 15, Michael Litman
With Twitter launching autoplay and only charging advertisers if the video was 100% viewable, what will the implications be for the rest of the market, asks Michael Litman, founder of Burst.
 
Breakfast Briefing: Disney forces Star Wars URL closure, BT demands Sky reviewed Breakfast Briefing: Disney forces Star Wars URL closure, BT demands Sky reviewed
10 July 15, Ben Bold
Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at Disney using its legal might to force a UK retailer to drop Star Wars-themed... read more
 
PDSA hires VCCP me to handle CRM account PDSA hires VCCP me to handle CRM account
10 July 15, Omar Oakes
PDSA, the veterinary charity, has appointed VCCP me for its direct account following a competitive pitch.
 
Ministry of Sound joins Global Radio's digital music ad platform Ministry of Sound joins Global Radio's digital music ad platform
09 July 15, Omar Oakes
Ministry of Sound, the dance record label, has joined Global Radio's Digital Audio Exchange (Dax), making it the 140th music publisher to join the programmatic ad platform.
 
Cannes is bigger but also more important, says Lions Festival chief Cannes is bigger but also more important, says Lions Festival chief
09 July 15, Philip Thomas
Philip Thomas, the chief executive of Lions Festival, responds to criticism that the Cannes Lions festival has become too big.
 
Forget X, Y or Z: welcome to Generation Curious Forget X, Y or Z: welcome to Generation Curious
09 July 15, Omaid Hiwaizi
In a world obsessed with generations such as X, Y and Z, writed Blippar president of marketing, Omaid Hiwaizi, says technology is providing a way for all ages to reconnect with the curious child within.
 
Finally, the days of our obsolete Sunday Trading laws could soon end Finally, the days of our obsolete Sunday Trading laws could soon end
09 July 15, San Sharma
Wunderman UK's business and technology editor says the liberalisation of Sunday Trading restrictions look like being a political triumph for the Chancellor and will be welcomed by brands.
 
American Airlines partners with The Week to promote London-New York business class route American Airlines partners with The Week to promote London-New York business class route
09 July 15, Gurjit Degun
American Airlines has launched a campaign with The Week, the Dennis Publishing title, to promote its London to New York business class route.
 
Kill the marketer: one way to rebrand your way out of disruption Kill the marketer: one way to rebrand your way out of disruption
09 July 15, Shona Ghosh
There's a plethora of advice available for brands on evolving to stay ahead of the next Uber.
 
 
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