How brands celebrated World Emoji Day, Deep Focus on digital, and new research commissioned on ads in premium content

View in web browser   |   Add to safe senders Daily News 20th July

Happy #WorldEmojiDay: How brands are celebrating 17 July 15, Samantha Edwards and Jonathan Shannon Sorry Esperanto, emojis are the global language of choice. On the very, very important occasion of World Emoji Day, we provide rolling coverage of how brands are getting involved on social media.   Deep Focus' chief strategy officer on why the 'digital label' is tricky 20 July 15, Iain Matthews Deep Focus London's chief strategy officer Iain Matthews explains how successful integration of digital will need existing agency rule-books to be ripped up.   Magnetic commissions David Brennan to explore premium ads 20 July 15, Gurjit Degun Magnetic, the magazines marketing body, has commissioned David Brennan, the founder of Media Native, to look at how ads in premium content can enhance the consumer's experience.   Aesop picks up Chambord below the line 20 July 15, Gurjit Degun Chambord, the Brown-Forman black raspberry liqueur, has appointed Aesop to handle its below-the-line work.   Shortlist Media appoints Chris Healy as commercial director 17 July 15, Arif Durrani Shortlist Media has promoted Chris Healy to the role of group commercial director.   Breakfast Briefing: Sainsbury's new store format, Ikea living wage & Coca-Cola's Fifa demands 20 July 15, Charlotte Mceleny Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at how Sainsbury's is refusing to give up on the big out-of-town supermarket... read more   Creatives reveal the best piece of advice they ever received 17 July 15, Jonathan Shannon Ten creatives reveal the best piece of career advice they were ever given, including "go home, you're drunk" (excellent advice).   Waitrose trials Pinterest for #TasteOfSummer campaign 17 July 15, James Swift Waitrose has partnered with Pinterest for its '#TasteOfSummer' campaign, as the social media platform trials working with brands in the UK.   Tumblr's latest deal lets brands scan blogs for logos 17 July 15, Shona Ghosh It is, according to the internet, world emoji day today and Tumblr has fittingly signed a new analytics deal that cements the rise of the visual web.   Campaign viral chart: Always' '#LikeAGirl' follow-up goes viral 17 July 15, Gurjit Degun Always' second instalment to the "#LikeAGirl" campaign is in the top spot of this week's Campaign Viral Chart.   Virgin Money revives rock-and-roll art of TV-throwing 17 July 15, Ben Bold "Once again the TVs will fly and we shall rock," shouts comedian Glenn Wool before TV after TV is catapulted by a steel trebuchet aiming 100m away at a Virgin Money bullseye.   Heineken UK marketing chief Jacco van der Linden made MD of Heineken China 17 July 15, Ben Bold Heineken has promoted UK marketing director Jacco van der Linden to the post of managing director of Heineken in China.   Why brands should stop neglecting 'the last mile' 17 July 15, Sarah Todd Sarah Todd, the chief executive of Geometry Global, claims brands should stop neglecting "the last mile" because that's when consumers decide what to buy.   Government tells parents to cut soft drinks from diets of under-11s 17 July 15, Ben Bold The soft drinks industry has responded to a report by Government scientific advisors calling for greater limits to the recommended daily amounts of sugar, while DoH body Health England has told parents... read more   Channel 4's Jon Snow and Krishnan Guru-Murthy quizzed in 'Underdog' ad 17 July 15, Shona Ghosh Channel 4 has unveiled its latest brand campaign, 'Underdog', in which a suited terrier grills the broadcaster's biggest stars.   3 great ads I had nothing to do with: Matt Davies 20 July 15, Brand Republic and Thinkbox Matt Davies, Creative Director at The Red Brick Road, reveals three great ads he admires but had nothing to do with.   Essential Ecommerce Dates: July - December 2015 Presented by Channel Advisor Download this free calendar to stay on top of all the updates, events and information marketers need to know about in the second half of 2015.                 Head of Customer Relationship Management (London)   Competitive + benefits EE, London   Sales Account Director - Mobile Ad Tech platform   up to £60,000 + bonus Silverdrum, London (Central), London (Greater)   Digital Sales Manager   Up to £50k basic + comms + benefits MediaMigo Recruitment imited, London (Central), London (Greater)   Digital Director   £50-60k dep on experience + benefits MediaMigo Recruitment imited, London (Central), London (Greater)   Website & Digital Marketing Manager (MAT)   Approx £40,000 pa, DOE The Roald Dahl Literary Estate, Marylebone, London               See all jobs

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