marketing your business online: Media AM - Google tops FutureBrand 100 Index; BT pushes free Euro football in major ad push; Pearson to sell Economist Group stake

Monday, 27 July 2015

Media AM - Google tops FutureBrand 100 Index; BT pushes free Euro football in major ad push; Pearson to sell Economist Group stake

Media AM Bulletin


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27th July 2015

Google tops FutureBrand 100 Index, with SAB Miller only UK brand to make top 10

SAB Miller is the only UK company to make FutureBrand's top 10 ranking of global brands by consumer perception, with the FutureBrand Index ranking Google in first place and finding that overall UK brands suffer from weak public perceptions.

BT pushes free European football in major ad push

BT is kicking off a major ad campaign featuring Gareth Bale and David Luiz to support the launch of European football on its BT Sport channel.

Pearson to sell Economist Group stake

Pearson is in talks to sell its 50 per cent stake in the Economist within days after its sale of the Financial Times to Nikkei, with a major investor already confirming its interest in increasing its stake.

UK second most confident country in Europe says Nielsen report

The UK boasts Europe's second most confident consumers behind the Danes, according to Nielsen's Consumer Confidence Index, with consumer confidence on the rise for the sixth consecutive quarter.

Music service Deezer hires Pd3 to challenge 'bland' marketing

Deezer has appointed pd3 to create its first UK ad campaign, as the music-streaming service's boss calls rivals' campaigns "bland".

Kelly Williams maintains focus on ITV's 'bread and butter'

ITV's commercial managing director is exploring new revenue streams - but not at the expense of money-spinning airtime and partnership deals, he tells Maisie McCabe.

Instagram is cautiously tapping into inspiration

What's all the fuss about Instagram?

My Media Week: John Litster

Two months from on from Sky extending its deal with Viacom to handle Channel 5 ad sales, MediaWeek caught up with John Litster, managing director, Sky Media.

Aunt Bessie's signs £6m deal to sponsor I'm A Celebrity...

ITV has signed Aunt Bessie's as the new multimillion-pound sponsor of I'm A Celebrity... Get Me Out Of Here!.

Is Apple's new radio station a welcome addition?

The tech giant changed listening habits when it launched iTunes. Will Beats 1 have a similar effect, Gurjit Degun asks.

TfL's bus-shelter battle confirms value of OOH

In an already evolving sector, JCDecaux's capture of the TfL contract will likely mean more changes, Arif Durrani writes.

Creative media thinking can free branded content

I have seen the future, so thought I should share it.

Exploring the value of meaningful brands

Havas Media's conference highlighted how consumers want brands to help improve their quality of life. By David Benady

For mobile video to compete for TV budgets requires reach and scale

There are many challenges for those hoping to make money from this nascent and potentially lucrative world of mobile video, says LoopMe's Stephen Upstone.

Martin Sorrell is right about media trust in young audiences, he just didn't go far enough

Sir Martin Sorrell was right when he talked about young audiences losing "trust" with traditional media, he just didn't go far enough, says Mimi Turner, marketing director of TheLADbible.

Huge untapped potential for brands in online video

Cedar has surveyed 500 British YouTube users about their usage and opinion of branded online video, Chris Rayment reports.

A turning point for newsbrands, thanks to Sir Martin

A week in the South of France brought reason for cheer, says Rufus Olins, chief executive of Newsworks.

Video advertising isn't just Facebook vs YouTube

There's life in digital video beyond Facebook and YouTube, with traditional publishers having much to offer, says Justin Taylor, UK managing director at Teads.