Media PM - The week's most read

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17th July 2015

MediaCom and PHD battle for £1bn GSK media business GlaxoSmithKline (GSK), the multinational pharmaceutical company, is reviewing its estimated £1 billion global media business, pitting UK incumbent MediaCom against its US lead agency PHD. Mel Scott becomes first chief revenue officer at Mail Brands DMG Media has appointed MailOnline's Mel Scott as its first chief revenue officer of Mail Brands, a newly consolidated commercial operation that unites sales at the Daily Mail and Mail on Sunday with MailOnline. Dentsu Aegis Network picks up Eurostar consolidated global media and digital brief Eurostar, the high-speed rail service, has consolidated its global media and digital business into Dentsu Aegis Network, with iProspect leading the UK activity. Huge untapped potential for brands in online video Cedar has surveyed 500 British YouTube users about their usage and opinion of branded online video, Chris Rayment reports. My Media Week: Richard Townsend Richard Townsend, MD and co-founder, Circus Street, visits new premises and joins the IPA in celebrating media legend (and talented artist) Jim Marshall. 'Humans' ad stunt had 'profound' effect on viewing figures, says C4 chief Channel 4's ad stunt for Humans, its new TV drama, was "hugely important" in driving a record number of viewers to the first episode, according to David Abraham, the corporation's chief executive. Pearson named managing director at MG OMD Manning Gottlieb OMD has promoted Tim Pearson, an executive director, to managing director as part of a group restructure. David Lloyd moves £6.5m media to Blue 449 David Lloyd Leisure Group has appointed Blue 449 to its £6.5 million media planning and buying business. Virgin Active reviews media planning and buying Virgin Active, the gym chain part-owned by Sir Richard Branson's Virgin Group, is reviewing its media planning and buying business. Martin Sorrell is right about media trust in young audiences, he just didn't go far enough Sir Martin Sorrell was right when he talked about young audiences losing "trust" with traditional media, he just didn't go far enough, says Mimi Turner, marketing director of TheLADbible. [ Promoted content ] Creativity Reimagined: Omelettes, please Simplicity is the key to great creativity, where all the ingredients are present and used in the right way Why marketing will power rise of artificial intelligence PHD's new book, Sentience: The Coming AI Revolution And The Implications For Marketing, explores the impact of intuitive tech. UM shows that creative data is not an oxymoron The Economist's Cannes Lion-winning campaign revealed the value of using data creatively, Russell Marsh writes. Government's BBC and C4 overtures show it's still all to play for in TV Tensions are running high among the UK's public-service broadcasters as our Conservative government starts to show its teeth. There's never been anyone quite like Richard Desmond When you think of an archetypal newspaper baron, who do you think of? Certainly right up there would be Richard Desmond. Does too much data stifle creativity? Is the data deluge causing problems for creatives or is all information beautiful, Arif Durrani and David Benady ask. Latest blogs A turning point for newsbrands, thanks to Sir Martin A week in the South of France brought reason for cheer, says Rufus Olins, chief executive of Newsworks. Video advertising isn't just Facebook vs YouTube There's life in digital video beyond Facebook and YouTube, with traditional publishers having much to offer, says Justin Taylor, UK managing director at Teads. From Caitlin Jenner to Michelle Obama, magazine media influence is all around us Anyone who doubts that magazine media holds a unique influence on consumer culture just needs to ask Michelle Obama, says Sue Todd, chief executive of Magnetic. Taking the temperature at Wimbledon It's the fourth day of Wimbledon (last Thursday), Andy Murray has just beaten Robin Haase in straight sets and the UK number four, James Ward has made it through to the third round. The mood at Wimbledon is one of contentment, and Mindshare has the data and the resource to create live feeds around the world. Chris Cardew, head of strategy at Mindshare reports. Leadership: Be assertive, not aggressive Everyone must be a leader, there is no room for super-chickens, but be assertive not aggressive, says Heather Dansie, associate research director at Starcom MediaVest Group. Associate Vice Chancellor, Communications & Public Outreach, UCLA External Affairs , University of California, Los Angeles Salary commensurate with experience., Los Angeles, California (US) AFFILIATE ACCOUNT MANAGER , round8 Highly competitive + bonus + benefits, London (Central), London (Greater) Sales / Business Development , Darkside Studios Competitive salary + commission plan + benefits, Holborn, London Business Development Director - Marketing Services -70-90K , Ultimate Asset £70000 - £90000 per annum, London Presentation Scheduler , Sky negotiable, Middlesex

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