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 | The big idea: There's an algorithm for that Ana Andjelic It's easy to find big ideas with the 20/20 vision of hindsight, but the industry lacks a formula for creating them, says Havas LuxHub's global strategy director. | |
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 | The psychology of purchase Kate Magee A new book argues that advertisers are obsessed with persuading people to love a brand rather than buy it. The author explains all to Campaign. | |
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 | Lost in translation: when brand taglines don't travel Alex Player These might be some of the most memorable brand taglines in English but when they cross oceans, they mean something entirely different. We searched the depths of the internet to find the best, or worst. | |
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 | The 7 deadly sins of brand management - and how to avoid them Sven Reinecke Some of the most valuable assets a firm has are the brands it has developed. Brands create identification, differentiation and value for customers and shareholders alike. By influencing customer choice, creating a loyal and passionate following as well as commanding a premium for their products and services, strong brands can be key to great business performance. | |
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