Google on mobile advertising, IPA Bellwether report, Apple Music, Aldi US viral, email marketing, Hive, social media

View in web browser   |   Add to safe senders Digital PM brought to you by The Wall 16th July

Google: mobile is ten times more valuable than marketers think 16 July 15, Charlotte Mceleny Mobile advertising is worth ten times the amount marketers think because it drives more offline sales than marketers are able to measure, according to Google's Matt Bush.     16 July 15 Bellwether Q2 2015: What the results mean for digital marketing Today (16 July) the latest edition of the IPA's Bellwether report was published, revealing a o.4% rise to 12.2% of the percentage of companies registered who have seen marketing budgets rise. Read... read more   16 July 15 Will Apple Music match up to Spotify? Apple oh Apple. While this week it's been all about Apple Pay, just last month all eyes were on Apple Music. Initially launched on 30 June, the product has so far been made available across all Apple products... read more   16 July 15 Enough of the buzz words. Why email marketing is back on the strategic map The evolution of technology and the rise of social media has transformed the marketing industry and how brands choose to spend their marketing pounds. Although some may have once proclaimed that 'email... read more   16 July 15 The Daily Poke: Making the most of the host A quantity of cheap white wine. A king-size bowl of cheesy puffs. A copy of Monster Hits of the 80s. Surely that's all you need to get the party started? Well, not according to Stella Artois. The... read more     More digital news   Aldi US viral with Cash Cab's Ben Bailey falls flat on social 16 July 15, Be On Social video experts Be On evaluate the latest viral campaign from Aldi.   How Hive plans to 'own' 20m connected homes 16 July 15, Shona Ghosh Hive, the smart thermostat brand owned by British Gas, has evolved its proposition to move beyond heating to the entire connected home.   What really is the future of video? 16 July 15, Staff Campaign, alongside the video advertising specialist Teads, hosted a heated discussion in Cannes on the future of video: how it's created, delivered, measured and used - and how brands can get real returns   On the Campaign couch: What is big data? 16 July 15, Jeremy Bullmore Oh dear. Here we go again.   Does social media require a human touch? 16 July 15, Can algorithms alone source and even create content users want to see on their social media feeds, Gurjit Degun asks.                 Associate Director, Planning and Insight   Competitive salary, bonus and excellent benefits package Pegasus, Brighton, East Sussex   Senior Account Manager   Market Rate, DOE - plus great benefits including free breakfast, flexible rewards, 25 days holiday. Zone, London or Bristol based.   Head of Customer Relationship Management (London)   Competitive + benefits EE, London   Head of Acquisition   Competitive Direct Recruitment, London (Central), London (Greater)   International Marketing Manager   £Competitive Universal Music Publishing Group – Production Music, London (Central)   Senior Account Director - Luxury Beauty PR   £55,000 24 Seven Inc, London (Central), London (Greater)   Digital Sales Manager   Up to £50k basic + comms + benefits MediaMigo Recruitment imited, London (Central), London (Greater)   Head of Design   £Competitive (depending on expereince) Bray Leino, Filleigh, Barnstaple   Senior Marketing Strategy Manager (London)   Competitive + bonus EE, London   B2B Marketing Planning & Media Manager (London)   Competitive + benefits EE, London               See all jobs

Manage Bulletins Unsubscribe