Saturday, 11 July 2015

This week's most read news and best ad campaigns: TBWA\London hires new creative director, Lotto ads star Katie Price and Piers Morgan, JCDecaux wins TfL contract

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TBWA\London hires Gabriela Lungu as creative director
by Maisie McCabe,
09 July 2015, 08:00AM
TBWA\London hires Gabriela Lungu as creative director
TBWA\London has hired Gabriela Lungu, the former UK and EMEA chief creative officer at Weber Shandwick, as a creative director.
Katie Price and Piers Morgan play up the hate in Lotto campaign
by James Swift,
06 July 2015, 11:10AM
Katie Price and Piers Morgan play up the hate in Lotto campaign
Two of the UK's most reviled celebrities, Katie Price and Piers Morgan, make fun of themselves in a new campaign for the Lotto.
JCDecaux wins £500m TfL contract
by Maisie McCabe,
09 July 2015, 08:00AM
JCDecaux wins £500m TfL contract
Transport for London is set to appoint JCDecaux to handle the £500 million business for its street furniture in a move that will shake up the outdoor ad industry.
Smirnoff's 'pretentious bar' TV ad banned
by Gurjit Degun,
08 July 2015, 12:01AM
Smirnoff's 'pretentious bar' TV ad banned
The ad watchdog has banned a TV ad for Smirnoff, the vodka brand owned by Diageo, for implying alcohol contributes to the success of a social occasion.
Asda brings back 'pocket tap' and adopts Walmart strap line in TV ad
by Omar Oakes,
04 July 2015, 12:01AM
Asda brings back 'pocket tap' and adopts Walmart strap line in TV ad
Asda has brought back its familiar pocket tap of years gone by in its new TV ad campaign that launches tonight.
Ogilvy & Mather's Tim Broadbent dies
by Kate Magee,
08 July 2015, 12:29PM
Ogilvy & Mather's Tim Broadbent dies
Tim Broadbent, the global effectiveness director of Ogilvy & Mather, has died after losing his battle with cancer last night.
Lucky Generals hires Fallon's former design head
by James Swift,
06 July 2015, 07:56AM
Lucky Generals hires Fallon's former design head
Lucky Generals has hired Pete Lewis, Fallon London's former head of design, as it bulks up after two big account wins.
'Start-ups are inventing the future in adland' says Unilever marketing chief
by Gurjit Degun,
06 July 2015, 01:34PM
'Start-ups are inventing the future in adland' says Unilever marketing chief
Agencies need to engage with start-ups because they are "inventing the future" of the industry, according to Jeremy Basset, the global marketing strategy director at Unilever.
The Alzheimer's Society launches Walk for World Without Dementia campaign
by Omar Oakes,
06 July 2015, 11:04AM
The Alzheimer's Society launches Walk for World Without Dementia campaign
The Alzheimer's Society has a launched a campaign written by the granddaughter of a couple living with dementia, which aims to inspire people to take part in the charity's Memory Walk.
Protein World's ads hijacked in US to spread female empowerment message
by Sarah Shearman,
07 July 2015, 08:00AM
Protein World's ads hijacked in US to spread female empowerment message
Women have better things to do than be beach body ready - like win the World Cup - a team of creatives from BBH New York point out.
Innovation must be at heart of agency, says AMV BBDO's Johnny Spindler
by Gurjit Degun,
06 July 2015, 09:10AM
Innovation must be at heart of agency, says AMV BBDO's Johnny Spindler
Innovation roles should be placed at the heart of ad agencies to support the creative teams, according to Johnny Spindler, the chief innovation officer at AMV BBDO.
Virgin Atlantic calls media review
by Gurjit Degun,
09 July 2015, 08:00AM
Virgin Atlantic calls media review
Virgin Atlantic is reviewing its £12 million media business, ending its 22-year relationship with Manning Gottlieb OMD.
DLKW Lowe picks up Samaritans brief
by Gurjit Degun,
06 July 2015, 03:56PM
DLKW Lowe picks up Samaritans brief
Samaritans has appointed DLKW Lowe to create a campaign to prevent railway suicides following a three-way pitch.
Always unveils next 'Like a Girl' ad and signs up Game of Thrones star Maisie Williams
by Shona Ghosh,
08 July 2015, 09:16AM
Always unveils next 'Like a Girl' ad and signs up Game of Thrones star Maisie Williams
Always has unveiled the second instalment of its 'Like a Girl' campaign, signing up Game of Thrones star Maisie Williams as an ambassador and launching a "confidence curriculum" for schools.
The7stars wins Ancestry.co.uk media account
by Omar Oakes,
08 July 2015, 11:37AM
The7stars wins Ancestry.co.uk media account
Ancestry.co.uk, the family history resource, has hired the7stars to its £6 million offline media planning and buying account following a competitive pitch.
MediaCom's Lisa Humphreys flies flag for media in '35 women under 35' list
by Omar Oakes,
06 July 2015, 12:01AM
MediaCom's Lisa Humphreys flies flag for media in '35 women under 35' list
Six of the brightest up-and-coming stars from the world of media and marketing have made Management Today's list of 35 high-flying women under 35.
Hackworthy named Saatchis/Fallon CSO
by Kate Magee,
09 July 2015, 08:00AM
Hackworthy named Saatchis/Fallon CSO
David Hackworthy, the chief strategy officer at Fallon London, has been named the worldwide chief strategy officer of the Saatchi & Saatchi and Fallon networks.
Hakuhodo acquires Sid Lee
by Douglas Quenqua,
07 July 2015, 07:26AM
Hakuhodo acquires Sid Lee
Hakuhodo DY Holdings, the world's number seven holding company, adds Sid Lee, the Canadian digital shop, to its string of North American buys.
Years & Years to take over Channel 4 ad break with 'unique interactive event'
by Gurjit Degun,
09 July 2015, 09:26AM
Years & Years to take over Channel 4 ad break with 'unique interactive event'
Years & Years, the British electronica music band, has partnered with Channel 4 to give viewers the chance to watch performances of its new single during an ad break.
Amanda Pitt to leave Havas for headhunter FullerGirling
by Arif Durrani,
08 July 2015, 11:28AM
Amanda Pitt to leave Havas for headhunter FullerGirling
Amanda Pitt, the managing partner of new business and marketing at Havas Media Group, is leaving the agency to become a director FullerGirling.
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Top Work Stories

Lotto "please not them" by Abbott Mead Vickers BBDO
07 July 2015, 08:07AM
Lotto
Katie Price and Piers Morgan send themselves up in a new campaign for Lotto by Abbott Mead Vickers BBDO.
Sure "Tube strike" by DLKW Lowe
09 July 2015, 11:36AM
Sure
Sure has put up tactical print ads across London addressing the Tube strike affecting the capital's commuters.
Ikea "monkeys" by Mother
09 July 2015, 08:00AM
Ikea
Fresh from its success in Cannes with "beds", which won a gold Film Lion, Ikea is releasing the latest instalment of is "the wonderful everyday" campaign.
McVitie's "flying squirrel" by Grey London
08 July 2015, 09:42AM
McVitie's
The latest iteration of the McVitie's "sweeet" campaign continues the fail-safe formula of combining a cute animals with a retro soundtrack.
Ritz Crisp & Thin "puttin' on the Ritz" by Mother
06 July 2015, 09:14AM
Ritz Crisp & Thin
With the exception of a tactical ad in 2014, Ritz hasn't bothered advertising in the UK for 30 years.
Volkswagen "the right tools" by Adam & Eve/DDB
09 July 2015, 08:00AM
Volkswagen
Adam & Eve/DDB's latest campaign for Volkswagen is a neat bit of print work for the vehicle manufacturer's servicing and repairs business.
Always "unstoppable" by Leo Burnett
08 July 2015, 04:37PM
Always
Always has followed up the phenomenally successful "#LikeAGirl" ad with a new online video and some grand plans to inspire confidence in young women around the world.
World's talking about: Remove labels this Ramadan
09 July 2015, 08:00AM
World's talking about: Remove labels this Ramadan
Booking.com "wing everything" by Wieden & Kennedy Amsterdam
08 July 2015, 08:33AM
Booking.com
Booking.com's new campaign commands consumers to make the most of their summer and be impulsive - with everything except for their holiday accommodation, naturally.
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