Marmite kicks off Woodstock-inspired campaign, Gocompare.com's opera mascot returns, Gumtree to sponsor BT Sport's Premier League

view in web browser add to safe senders list July 27, 2015 Campaign Daily Fix

Latest news Marmite urges nation to spread the love this summer Kate Magee Marmite has launched a Woodstock-inspired campaign and a Marmite Love Café, to promote a summer version of the spread. Gio Compario returns for GoCompare.com ad James Swift Gio Compario, Gocompare.com's maligned opera-singing mascot, returned to TV advertising last night (26 July). Gumtree to sponsor BT Sport's Premier League coverage Omar Oakes Gumtree.com, the classifieds website, will sponsor all of BT Sport's coverage of the coming season's Premier League football matches. Dave's Crackanory returns with funding from Audible Gurjit Degun Audible, Amazon's audio book arm, is sponsoring the third series of Dave's Crackanory, featuring Christopher Lloyd, Sarah Millican, Tamsin Greig, Greg Davies and Simon Bird. Pearson to sell Economist Group stake Omar Oakes Pearson is in talks to sell its 50 per cent stake in the Economist within days after its sale of the Financial Times to Nikkei, with a major investor already confirming its interest in increasing its stake. Apple gadgets no longer necessity, says study Joan Voight The Apple Watch may have moved its image upscale, but Apple has lost points as an indispensable brand. Wunderman UK hires four to boost strategy and creative work Gurjit Degun Wunderman UK has taken on four people to strengthen its strategic and creative teams. Campaign Viral Chart: Sky Sports ad with Thierry Henry is most shared Gurjit Degun A Sky Sports ad starring Thierry Henry, the former France and Arsenal footballer, sharing the history of England's top football league, has taken the top place in the chart. 'You can, you up': Words of warning for marketers courting China's millennials Jenny Chan 'You can, you up', a curious "Chinglish" catchphrase uttered frequently by millennials in China, carries a warning for older marketers targeting the youth segment, participants at a youth-marketing conference were told. The Work Ad of the Day: BT Sport "Champions League house party" by Abbott Mead Vickers BBDO The footballers Gareth Bale, Rio Ferdinand and Steven Gerrard are among the famous faces to appear in BT Sport's new campaign advertising its exclusive Champions League coverage in the UK. Avios "do more" by 101 If you have a friend who collects Avios points, you can create a personalised ad that follows them around the internet and urges them to spend their air miles on you. Toyota "the dust" by Saatchi & Saatchi Toyota, which sponsors the England and Australia cricket teams, pits one-time rivals against each other in a new online ad. Editor's pick Is Apple's new radio station a welcome addition? The tech giant changed listening habits when it launched iTunes. Will Beats 1 have a similar effect, Gurjit Degun asks. Exploring the value of meaningful brands Havas Media's conference highlighted how consumers want brands to help improve their quality of life. By David Benady Also in the news Oreo reawakens the UK's inner child in Wonderfilled campaign Sara Spary Oreo is encouraging Brits to release their inner child and set wonder loose in a new campaign to promote its Golden Oreo and Peanut Butter Oreo biscuits. Gett trumps #Ubericecream with Champagne on demand Shona Ghosh Taxi app Gett is aping its rival Uber by expanding from taxis to deliveries on demand and is also offering Champagne at the swipe of an app. Sky opens northern tech hub to re-imagine TV's future Shona Ghosh Sky is opening a new tech hub in Leeds later this year and will hire up to 400 techies to help innovate for changing audience habits. Campaign Jobs User Experience (UX) Designers, Global Software Delivery Competitive HSBC, London Chief Communications and Market Development Officer Competitive Package Agriculture and Horticulture Development Board, Stoneleigh, Warwickshire Digital Services Director Competitive Package Agriculture and Horticulture Development Board, Stoneleigh, Warwickshire Senior Marketing Strategy Manager (London) Competitive + bonus EE, London See all jobs

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