18 Feet/Nationwide in ad row, MBNA calls UK ad pitch, Mindshare names new CEO

view in web browser add to safe senders list July 23, 2015 Campaign Daily Fix

Latest news 18 Feet/Nationwide in ad row James Swift 18 Feet & Rising is taking its former client Nationwide to court following a dispute over who actually conceived one of its ad campaigns. MBNA calls pitch for UK ad account James Swift MBNA, the credit-card brand owned by Bank of America, is on the hunt for a lead creative agency in the UK. Helen McRae named new Mindshare CEO Gurjit Degun Mindshare has named one of its Western Europe leaders, Helen McRae, as the next UK chief executive. Maxus wins DMGT's media account Arif Durrani DMGT has appointed WPP's Maxus to handle its media planning and buying in the UK and the US, and to provide strategic advice. Dennis plots launch of free men's magazine Maisie McCabe Dennis Publishing, the publisher of The Week and Men's Fitness led by James Tye, is preparing to launch a free weekly magazine with a male focus. Clays promoted to chief executive at OMD UK Arif Durrani OMD UK has promoted its managing director, Dan Clays, to chief executive. Aunt Bessie's signs £6m deal to sponsor I'm A Celebrity... Gurjit Degun ITV has signed Aunt Bessie's as the new multimillion-pound sponsor of I'm A Celebrity... Get Me Out Of Here!. AllofUs founders buy studio from McCann James Swift The founders of AllofUs, the design studio owned by McCann Worldgroup, are buying back the agency instead of cashing in their earn-outs. Publicis Groupe reports 35 per cent revenue rise Gurjit Degun Publicis Groupe recorded revenue of €4.5 billion (£3.2 billion) in the first half of the year, a 35 per cent increase compared to the same period last year, and a 1.2 per cent rise organically. WPP tops M&A table as deals increase in second quarter Arif Durrani The number of mergers and acquisitions in the global marketing communications space increased by 13 per cent last quarter, led by 12 deals involving WPP. Betfair hands £15m European media business to MediaCom Gurjit Degun Betfair, the gambling site, has appointed MediaCom to handle its £15 million European media planning and buying account. New business on the slide in 2015 Kate Magee The total number of new-business appointments fell by 12.2 per cent in the first half of 2015 compared with the same period in 2014, according to new research from AAR. One week left to nominate colleagues for Search Superstars competition Staff Nominations close July 30 - do you know a brilliant paid search practitioner? The Work Ad of the Day: Foster's "why the hell not" by Adam & Eve/DDB Beer brands including Foster's are adjusting to a world where "lad humour" in ads doesn't work. French Connection: Autumn/winter 2015 Emerging talent India Salvor Menuez and Rejjie Snow are the faces of French Connection's autumn/winter 2015 campaign. Pick of the week: Harvey Nichols, Adam & Eve/DDB James Swift thinks Adam & Eve/DDB has got away with it. Turkey of the week: Hyundai, Red Bee Media Gurjit Degun thinks Hyundai's spot featuring Kelly Brook and Tom Stourton is a lesson in how not to act. Promoted content Creativity Reimagined: Omelettes, please Simplicity is the key to great creativity, where all the ingredients are present and used in the right way.   Aerial Awards: June's winner Find out three golden rules for great radio from this month's judge, Gerry Human. Editor's pick From Mad Men to Sad Men: Is the client/agency relationship in crisis? A new IPA report seems to suggest so, with the clients involved having almost nothing good to say about agencies - and vice versa. What can agencies do to change this? Leigh Thomas investigates. 'Alice is the first big step in a new world' Creature is fast making a name for itself in theatre. This is what differentiates the agency from its rivals in adland, Dan Shute and Ed Warren tell James Swift. Also in the news Pearson confirms FT sale talks James Swift Pearson, the publisher, has confirmed it is in "advanced discussions" about selling its flagship publication, the FT Group. Arnold KLP captures Breast Cancer Care Breast Cancer Care has hired Arnold KLP to create a brand campaign to differentiate the charity from its rivals. Havas appoints Tracey Barber to group CMO role Gurjit Degun Tracey Barber, the chief marketing officer at Havas Helia, has been promoted to UK chief marketing officer for Havas Worldwide Creative Group. Bloomberg Media hires Allan Wai as first global commercial creative director Gurjit Degun Bloomberg Media has appointed Allan Wai as its first global commercial creative director. IPG posts $201 million profit for Q2 2015 James Swift Interpublic Group, the holding company that owns FCB and R/GA, posted income before income taxes of $201 million (£129 million) for the second quarter of 2015, up from $168.6 million in the same period in 2014. Pringles pranks Ibiza crowds Gurjit Degun Pringles, the crisps brand owned by Kellogg's, has released a video which shows the company playing a prank on young revellers in Ibiza. TLC launches campaign for Katie Hopkins entertainment show Gurjit Degun Katie Hopkins, the outspoken columnist, is to front TLC's first prime-time entertainment panel show. Campaign Jobs User Experience (UX) Designers, Global Software Delivery Competitive HSBC, London Chief Communications and Market Development Officer Competitive Package Agriculture and Horticulture Development Board, Stoneleigh, Warwickshire Digital Services Director Competitive Package Agriculture and Horticulture Development Board, Stoneleigh, Warwickshire Senior Marketing Strategy Manager (London) Competitive + bonus EE, London See all jobs

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