Media AM - Mediavest wins Royal London's £8m business; 'Humans' ad stunt had 'profound' effect on viewing figures, says C4 chief; Mel Scott becomes first chief revenue officer at Mail Brands

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15th July 2015

Mediavest wins Royal London's £8m business Royal London Group has appointed Mediavest to handle its media planning and buying duties, previously handled by VCCP Media. 'Humans' ad stunt had 'profound' effect on viewing figures, says C4 chief Channel 4's ad stunt for Humans, its new TV drama, was "hugely important" in driving a record number of viewers to the first episode, according to David Abraham, the corporation's chief executive. Mel Scott becomes first chief revenue officer at Mail Brands DMG Media has appointed MailOnline's Mel Scott as its first chief revenue officer of Mail Brands, a newly consolidated commercial operation that unites sales at the Daily Mail and Mail on Sunday with MailOnline. My Media Week: Richard Townsend Richard Townsend, MD and co-founder, Circus Street, visits new premises and joins the IPA in celebrating media legend (and talented artist) Jim Marshall. Martin Sorrell is right about media trust in young audiences, he just didn't go far enough Sir Martin Sorrell was right when he talked about young audiences losing "trust" with traditional media, he just didn't go far enough, says Mimi Turner, marketing director of TheLADbible. Radio sector to benefit from Kenny's fine-tuning The Radiocentre chief executive has the political skills required to reform the body while defending the interests of commercial radio in the corridors of power, Maisie McCabe writes. Does too much data stifle creativity? Is the data deluge causing problems for creatives or is all information beautiful, Arif Durrani and David Benady ask. Government's BBC and C4 overtures show it's still all to play for in TV Tensions are running high among the UK's public-service broadcasters as our Conservative government starts to show its teeth. Why marketing will power rise of artificial intelligence PHD's new book, Sentience: The Coming AI Revolution And The Implications For Marketing, explores the impact of intuitive tech. UM shows that creative data is not an oxymoron The Economist's Cannes Lion-winning campaign revealed the value of using data creatively, Russell Marsh writes. There's never been anyone quite like Richard Desmond When you think of an archetypal newspaper baron, who do you think of? Certainly right up there would be Richard Desmond. Latest blogs Huge untapped potential for brands in online video Cedar has surveyed 500 British YouTube users about their usage and opinion of branded online video, Chris Rayment reports. A turning point for newsbrands, thanks to Sir Martin A week in the South of France brought reason for cheer, says Rufus Olins, chief executive of Newsworks. Video advertising isn't just Facebook vs YouTube There's life in digital video beyond Facebook and YouTube, with traditional publishers having much to offer, says Justin Taylor, UK managing director at Teads. From Caitlin Jenner to Michelle Obama, magazine media influence is all around us Anyone who doubts that magazine media holds a unique influence on consumer culture just needs to ask Michelle Obama, says Sue Todd, chief executive of Magnetic. Taking the temperature at Wimbledon It's the fourth day of Wimbledon (last Thursday), Andy Murray has just beaten Robin Haase in straight sets and the UK number four, James Ward has made it through to the third round. The mood at Wimbledon is one of contentment, and Mindshare has the data and the resource to create live feeds around the world. Chris Cardew, head of strategy at Mindshare reports. Associate Vice Chancellor, Communications & Public Outreach, UCLA External Affairs , University of California, Los Angeles Salary commensurate with experience., Los Angeles, California (US) Sponsorship Sales Manager - International Events Portfolio , Dragonfly Recruitment £24000.00 - £28000.00 per annum + Uncapped Commission + Benefits, City of London Creative Development Manager , Aspire £35000.00 - £40000.00 per annum + commission, London Sponsorship Sales Manager , Carreras Lathane Associates - CLA c£40,000 + potential high comm., London (Central), London (Greater) Affiliate Manager , Section:Media Ltd up to £32k, London (Greater)

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